The truth about what real women love to wear
MANILA, Philippines - Red Logo, one of today’s most popular direct-selling companies that is a veritable treasure trove of fashion finds, introduces its all-new collection called “Truth.” The style-savvy female can now take her pick from these stylish pieces from the company’s latest eye candy and fashion forward magalogue (magazine-cum-catalogue).
Truth is all about “what’s real”— what real women can afford and what most 20- or 30-something females would really love to wear. The new line has clothes that love the body and give it a flattering silhouette, making the wearer look and feel good about herself.
Truth is all about casual luxe. “It bridges the gap between casual and corporate looks” says Jeff Bascon, Red Logo marketing director. It is for women who know how to work hard and play hard and those who successfully strike a balance between career and relaxation. This is the tricky part every lady wants to master, and the solution is Red Logo’s fashionable, well-thought-out line called Truth.
“It is actually a transition from our other house brands Agenda (office wear for the style-savvy young professional) and Fuel (everyday casual fashion for college-age teens and young 
adults),” Bascon adds.
Taking casual wear a notch higher while giving the dressy-corporate trend a nudge down, Truth is something a woman would love to wear on a casual Friday at work or when shopping with girlfriends, attending PTA meetings, weekend parties and dinner dates or lounging at the city’s most hip and happening hubs. Given these activities, pieces from Truth are fluid and figure-friendly. Made of knit fabrics like jersey and rayon, they are available in neutral hues and bright colors depending on the season.
Polished by day and party-ready by night, Truth’s plain long-sleeved blouses, for instance, can bring out the feminine silhouettes and when worn with a little accessory can look luxe and sophisticated. There are tops and shirt-dresses with lines that skim the stomach, hips and thighs; ensembles with elegant necklines and hems and those with modish prints, smart cuts and designs.
Red Logo is powered by Golden ABC, Inc., the company behind the phenomenal successes of hip homegrown bands Penshoppe, Memo, Oxygen and ForMe.
Lending star power to Red Logo is celebrity endorser, international VJ and career woman Donita Rose.
Check out Red Logo magalogues from your local dealers or see the stylish collections at Red Logo outlets located at Sherwood Place-Taft Avenue, Manila (Tel. 536-5474); Waltermart-North Edsa, Quezon City(Tel.332-1232/1235); Starmall-Shaw Boulevard, Mandaluyong (Tel. 721-0645); and Starmall-Alabang, Muntinlupa (Tel.807-7621/7591) or visit www.redlogolifestyle.com.
