Given the current global economic meltdown, it’s no wonder that a predominant theme among the glitzy international catwalks this year is the longer, more sophisticated hemline. Adopting a woman’s hemline as an accurate financial indicator may seem quite absurd, but not according to US economist George Taylor, who cleverly coined the theory of the hemline index during the Great Depression. Simply put, the shorter the skirt, the stronger the economy.
With a shift in the silhouette comes a re-evaluation of the hair. Riding on the premise of Taylor’s theory, history shows that hard economic times raise a need for positive affirmation from other aspects of life. Thus, people have once again turned to the allure of fashion and the cinema, latching on to the make-believe world where everything is beautiful and sad endings are rare. In this light, glamorous hairstyles are making a huge comeback in 2009.
Andrew Barton, voted British Hairdresser of the Year and creator of the new Sunsilk Style collection, believes that for any woman, the perfect hairstyle can immediately uplift the mind and spirit. “Good hair can totally give a woman increased confidence. The right style can make a woman look younger, taller, slimmer; completely alter her self-esteem and attitude to life and the challenges she faces that week, that day, that moment,” says Andrew.
To lay down the hair trends for 2009, Sunsilk, in collaboration with Barton, conceptualized several looks which forecast next year’s trendiest hair styles straight from the fashion epicenters of Milan to New York. These glamorous ’dos are created using the Sunsilk Style collection range that caters to both straight and curly hair types.
For the Stylishly Straight line, the featured cuts and styles are sleek and edgy. The looks of Shear Genius, Beach Babe, and Pony Club show those with long hair how they can easily transform their silky locks while Blow Out, Bob Hub, Cropped Cut, and Short Cub provide funky options for ladies with shorter manes.
For the Captivating Curls range, there’s a myriad of sultry choices for women with curly tresses. The looks of All Curled-up, Curls Control, and Killer Waves evoke old-fashioned glam while Flipped-out Ripples and Messy Pony can take you from day to night.
“There are many styles and colors that can be used to suit a mood or to fit an occasion,” Andrew points out. “The styles that each woman uses strengthen her fashion statement and make it more personal.”