Madonna stars in Louis Vuitton's spring/summer '09 campaign
Long before she was rumored to become the new face of Louis Vuitton, Madonna had been photographed several times using the luxury bags — like the Monogram Ellipse, the Mahina and, more notably, the Richard Prince Pulp GM in rose.
So the pairing of Madonna and Louis Vuitton is not entirely farfetched.
Before the ad campaign was officially announced, Madonna appeared at a Gucci party wearing a full outfit of a short green dress, bangles and ethnic sandals from Louis Vuitton spring/summer ’09.
This told us the rumors were definitely true.
If you’ve been surfing the Internet lately, chances are you’ve already seen photos from the ad campaign shot by influential fashion photographer Steven Meisel.
Madonna and photography fans will recall that Madonna and Meisel collaborated in 1992 on her controversial Sex book.
How the soon-to-be divorced pop star became the new face of Louis Vuitton comes as no surprise, and I think it was just a matter of time.
Louis Vuitton’s artistic director Marc Jacobs was looking for an image to embody the spirit of spring/summer ’09.
Sometime this year, the 45-year-old designer was spotted at the New York stop of Madonna’s Sweet and Sticky tour.
“I was totally just blown away and moved by her performance, by what she had to say, and her energy,” Jacobs told Women’s Wear Daily.
Following the concert, Jacobs attended a meeting and “just blurted out, ‘I think we should do Madonna.’”
A quick text from his Blackberry to hers came the reply “I’d love to” within just five minutes.
The result is a series of photos in sepia tone, set in a smoky café reminiscent of Paris in the 1940s (think Marlene Dietrich).
The entire look was put together by Jacobs, makeup artist Pat McGrath, hairstylist Garren, and stylist Marie-Amélie Sauvé.
“It was her idea to do the fishnets,” Jacobs added.
“I wanted the campaign to be very bold, very sensual and very atmospheric. To carry off all these references and all this sophistication, we needed the ultimate performer — and for me, that is Madonna,” Jacobs said.
