From A to Zegna
SINGAPORE — Ermenegildo Zegna (pronounced “er-me-ne-jill-do zen-ya”), the world leader in luxury men’s clothing, opened its newest store last August 31 at the Capitol Tower, one of the landmark office buildings in this city’s financial district.
This is the third Zegna store in
“We are optimistic about the growth of the Zegna brand in the Asia Pacific, and
Designed by architects Gianmaria and Roberto Beretta of Studio Beretta in
The store stocks Zegna ready-to-wear apparel, including the Couture, Sartoria, and Upper Casual lines of fine garments, and will carry the new Heritage collection of leather accessories, including a limited range of handmade exotic shoes, bags and wallets.
Leatherwear, ties, sunglasses and fragrances complete the selection.
The
“Being a men’s-only luxury brand, we understand our customers and the environment they feel most comfortable shopping in,” said Alessandro Raniolo, managing director of
To celebrate the opening of the
Present were Zegna family members, executives, friends and clients,
Guests feasted on lots of imported truffle cheeses, patés, the biggest grapes we’ve ever seen, a grilling station featuring tiger prawns, olive oil-roasted vegetables, pistachio-crusted veal loin, fresh strawberry doughnuts dipped in chocolate and an endless assortment of wines. (You could say they went all-out.)
To demonstrate their passion for high-quality fabrics, glass jars, sacks and Lucite boxes of un-spun, dyed and un-dyed raw greasy wools and mohairs were displayed for the guests to touch and feel.
A tailor demonstrated jacket construction while a shoemaker tinted leather with wine, while talking to guests.
A brief fashion presentation showcased Zegna’s latest collections for fall ’07 and winter ‘08.
Since 1910, Ermenegildo Zegna has remained a family business, now managed by a fourth generation of Zegnas with Paolo as chairman, Ermenegildo as CEO, Anna, Benedetta, Laura and Renata Zegna.
The company has a yearly output of 2.3 million meters of fabric, 600,000 suit units, 1.6 million sportswear items, and 1.75 million textile accessories.
Zegna’s presence in the business of men’s luxury wear is felt in over 60 countries worldwide. In the