Being babies one more time

Softness connotes comfort. It is a feeling people look for in everyday things like pillows, bed sheets, towels, and of course clothes. Nothing can still beat the softest thing in the world – baby skin. Hey, babies are also the cutest as well. Don’t you wish your skin were as soft as a baby’s?

A disturbing fact: As we age, our skin gets damaged from exposure to environmental factors like the sun’s harmful rays and pollution which make the skin dry, rough and very, very dull. Thus, women are forever looking out for products that can restore the skin’s softness, smoothness, and suppleness.

With the evolving skincare needs of women, Johnson & Johnson recently introduced Johnson’s Baby Softwash and Baby Softlotion. Actress Dawn Zulueta hosted the launch at The Conservatory in the Manila Peninsula. It was like Oprah’s "My Favorite Things" segment where guests received soft things such as pillows, bath robes, towels and of course Johnson’s Baby Softwash and Softlotion. These two new products aim to help women experience and feel the luxury of having baby-soft skin all day long. One more time.

Jerome Go, senior brand manager of J&J infant cleansing, said, "We developed Johnson’s Baby Softwash and Johnson’s Baby Softlotion because we believe that every woman deserves the softest, most touchable skin – baby-soft skin. Through research, we at Johnson & Johnson discovered that many women aspire to have beautiful, soft skin because it makes them feel good."

You must wonder how baby soft skin really looks and feels. Go added that baby-soft skin has a distinct pinkish glow and is not dry or wrinkled. "It has this light and pleasant smell that is unique only to baby skin," he said. Now, that is the ideal state of one’s skin.

To achieve this, Go suggested using the Johnson’s Baby Softwash. This body wash contains one-third baby lotion that seals moisture in the skin. It not only cleanses the skin but also enhances its natural softness. The product should be used with a bath puff to form a rich lather. The body wash has a pleasant smell and it lathers up nicely, leaving the skin smelling delicious. With the mild no-more-tears formulation, Baby Softwash is soap-free. Thus, it does not dry and irritate the skin and can be used for all skin types.

After using the body wash, apply Johnson’s Baby Softlotion all over the body. This body moisturizer is enriched with hydrating emollients and natural lipids to help boost the skin’s hydration and seal in the moisture for lasting baby softness.

J&J brand manager Jaycee Garcia shared, "Johnson’s Softlotion is clinically proven to be mild and safe to use on all skin types. It is ideal for adult women and still gentle enough to be used on infants."

Enough reason for us adults to beam like babies.

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Johnson’s Baby Softwash comes in two variants – original (pink) and calming (purple). Johnson’s Softlotion comes in 24-hour moisture and calming variants. Both are infused with natural scents that keep the skin baby soft all day long. The J&J products are available in supermarkets, department stores, drug stores, and personal care stores all over the country.