Fun & frilly, straight & serious

Style is very hard to define. Some call it an art form, some pursue it like a passion, while to others it’s just plain good taste that’s either inherent or acquired. But whatever one’s definition of style is – whether one is a disciple of understated elegance or a fan of fun and frilly fashion – the newly opened Prima Linea shop at the posh Greenbelt 3 mall is the place to go to satisfy one’s sartorial needs.

Going corporate? There are a myriad business suits for both men and women from such brands as Gianfranco Ferre and Blue s Club. Need a trendy alternative to that otherwise staid office wear? New labels Zooi and Virus are there to inject that much-needed fashionable vibe. And as always, reliables like Versace, Jeans Couture, Versace Classic, Castellani, Antonio Derrico, Online, Altra Moda, iblues, Marina Rinaldi, Compagnia Italia and Ferrone are on the racks, too. Cutting-edge shoes are likewise on the shelves. Check out the ones from Versace, Ripa, EM, iblues, Chorus and more.

A fashion statement itself, the new Prima Linea shop is the latest from the Linea Italia Group of stores. It is a two-storey structure with clean salmon and cream-colored walls. Taking inspiration from an old church in New York, iron railings line the stairs leading to its second level, while a lofty domed ceiling hovers above.

Prima Linea is at the ground level of the new Greenbelt 3.