MANILA, Philippines - Kicking off in August, Newseum will enable Jollibee Kids Party celebrants in participating stores to visit nearby museums for free. Dubbed Newseum, the joint campaign of Jollibee and the Museum Foundation, aims to promote arts appreciation among children through free museum visits and providing Filipino masterpiece-themed activity sheets that kids can color.
“Arts is the key to development,” said MFPI board member Weng Domingo, who conceptualized the project. “We want art and cultural awareness to be inclusive and to be accessible to everyone.”
“Jollibee’s thrust is to help and promote the holistic development of children, and one aspect of this development is through arts and culture appreciation. That’s why we welcome this partnership with MFPI as we want to start the habit early among Filipino kids,” said Jollibee VP for marketing Harvey Ong.
Photos by Mike Amoroso