MANILA, Philippines - The Philippine hosting of Asia’s biggest and most important franchise event was an overwhelming success with the convergence of the leading figures of global franchising in Manila for Franchise Asia 2011 at the SMX Convention Center.
Organized by the Philippine Franchise Association (PFA), Franchise Asia 2011 was headlined by the twin meetings of the Asia Pacific Franchise Confederation (APFC) and the World Franchise Council (WFC), which was attended by heads of national franchise associations from 43 member countries of the two world umbrella organizations.