MANILA, Philippines — Manuel "Manny" V. Pangilinan (MVP), Chairman, President and Chief Executive Officer of Metro Pacific Investments Corporation (MPAV) strengthens the company’s commitment to uplift agriculture and enrich farmers’ lives.
At a recent "Day of Joy" celebration last October 16 in Marquis Events Place, Taguig City, MVP, in a video greeting, congratulated local dairy label Carmen’s Best, an MPAV product, for its new branding initiatives focused on sustainability.
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"Our investment in agriculture is to ultimately help uplift our farmers and grow the Philippine dairy industry,” he said.
“Dairy is just the first, and we are looking forward to making the same impact in other agricultural sectors."
According to Jovy Hernandez, MPAV President and CEO of Metro Pacific Agro Ventures, "Our best goes beyond just offering proudly local, world-class quality ice cream made from 100% fresh milk, guided by our no shortcuts philosophy. Our best also means investing in the future to fulfill our vision of being present as a full dairy line offering ice cream, milk, yogurt, cheese, butter and other milk derivatives that are 100% local and 100% fresh.”
“Our best also extends to supporting local farmers, partnering with the academe for research, and collaborating with the government. We believe that this is the best inclusive dairy model to pursue as it presents a win-win-win situation for all stakeholders in the Philippine local dairy industry,” he added.
As a brand that strongly upholds the value of craftsmanship, excellence, and its commitment to quality, Carmen's Best — now under majority ownership of Metro Pacific Agro Ventures (MPAV) — unveiled its bigger mission behind the push behind Filipino dairy.
The gourmet ice cream sets a high standard of quality with its no shortcuts approach, refusing to compromise with substitutions or shortcuts when selecting premium ingredients. Using 100% fresh, 100% local milk from their joyful cows in Laguna, the brand is committed to a meticulous process that has fostered a devoted following throughout the years, drawn by the brand's popular flavors Strawberry, Salted Caramel, Malted Milk, Dark Chocolate, and Brazilian Coffee, among many others.
The "Day of Joy" event brought to life the brand's main belief that "There's no better joy than giving your best" as they shared the best joys with their beloved customers and partners, with ice cream tasting, frozen dessert demonstrations, creating their own joy filters and other activities that captured the joyful mood on that day.
The event included interactive games and activities for guests, as well as a live demo and dessert-making activity with Chef Sharwin Tee incorporating the ice cream.
Among the main highlights of the event was the grand reveal of the label's new brand identity, exuding an elevated and joyful look, with each element of the design telling an essential part of its story – the freshness and preciousness of milk, and the uncompromising quality, generosity and abundance of real ingredients found in every pint and cup.
The change in packaging was also done for sustainability purposes, as the brand now switches to an all-paper packaging. A closer look at the new brand identity is applied to the packaging.
During the program, two digital films were shared, illustrating the brand's unwavering commitment to the "no shortcuts" philosophy, as well as a take on how the brand's tagline is brought to life in precious moments best celebrated with nothing less than the best ice cream.
Furthermore, the brand also shared a preview of its new store in SM Mall of Asia and a refreshed look of their Rockwell store. Apart from that, their revamped e-commerce hub was unveiled, offering the ease of ordering your ice cream online. Before the event ended, guests were delighted with a performance from the Ryan Cayabyab Chorale as the brand unveiled its limited-edition Christmas flavors for the holiday season.
The Ryan Cayabyab Chorale performed during the reveal of the limited-edition flavors: Jolly Ol' Eggnog, Merry Mint Chocolate, and S'Mores the Merrier.