CAINTA, Philippines — The Philippines is uniquely vulnerable to climate change, with the country ranked as one of the nations most affected by extreme weather events. Despite this, awareness and action towards the climate crisis is moving at a glacial pace, as reported by Epson in its 2022 Climate Reality Barometer.
The global technology leader has recently released its annual Global Climate Reality Barometer, which surveys a diverse group of people from different backgrounds to gain a deeper understanding of climate change perception. In the Philippines, the survey was conducted online and distributed to over 1,000 Filipino consumers. Local findings presented how attitudes and awareness are changing as the climate crisis unfolds, but slowly and inconsistently. To better understand and address gaps in climate change perception and awareness, Epson has outlined key findings and insights in the Philippines.
In the second half of 2022, the mayor of Makati declared a state of climate emergency as temperatures and sea levels continue to rise, making cities more vulnerable to strong typhoons that bring floods and landslides. Despite this, over half (52%) of Filipinos surveyed as part of the Climate Reality Barometer, believe that rising prices and administering policies to boost the economy are the most urgent concerns that governments, companies, and citizens around the world should be focusing on.
Comparing global data from the Climate Reality Barometer, only 10.7% of respondents in the Philippines believe climate change should be prioritized across countries. In contrast, 38% of respondents in France and 34.1% in Mexico see climate change as the most pressing issue that needs to be addressed worldwide.
When it comes to individual actions, the Philippines is still trailing behind in efforts compared to its regional neighbors. Less than a quarter (17%) of respondents in the Philippines have switched to an electric vehicle to tackle climate change, compared to 45.8% in Vietnam and 40.9% in China.
But according to Epson, reports said that the Philippines is one of the most optimistic when it comes to averting climate change. Majority (71.9%) of respondents in the Philippines are optimistic that they will prevent climate disaster from happening in their lifetime, while respondents in other countries are less optimistic—36.6% in Canada and 25.2% in Italy.
While growth in perception is slow, various efforts to mitigate the climate crisis are already being executed on the individual-scale. In the Philippines, the tech company has reported the top three actions citizens are already carrying out: 1) Reducing plastic use (76.5%), 2) improving recycling habits (70.1%), using more reusable goods (69.2%).
Nevertheless, there are still considerable gaps in terms of what individuals are willing to do and sacrifice: 1) only 17% have switched to an electric vehicle, with 55.6% planning to do this in the future, 2) less than a quarter (20.5%) have boycotted unsustainable brands, but 33.8% plan to do this in the future.
For those who have taken up actions to mitigate the impact of climate change, a number of them are consistently committed to these actions: 1) 37.6% have tried reducing plastic use for longer than a year and will continue to do so, 2) 37% have tried recycling for longer than a year and will continue to do so, 3) 30.3% have tried using more reusable goods for longer than a year and will continue to do so.
While individual actions are starting to ramp up, it is clear that more needs to be done—on a larger scale. In the Philippines, the tech company reported that these three categories hold the most impact on citizens, and are considered key drivers for change and climate action: 1) government policy changes (42.4%), 2) influencers and key opinion leaders (39%), 3) personal experience such as witnessing the impacts of climate change (37.1%).
Governments, corporations and citizens must shift their priorities to addressing the climate crisis while they still can. To meet climate change targets and avoid worsening the already irreversible damage to the environment, governments need to develop policies for sustainability, businesses need to develop sustainable policies and solutions, and individuals need to build awareness and accelerate lifestyle changes.
“The 2022 Epson Climate Reality Barometer shows progress — but also how short-term economic demands are in danger of distracting governments, businesses, and individuals from imperative environmental action,” said Masako Kusama, president and director of Epson Philippines. “As a global technology leader, our duty is to refocus our efforts on developing solutions which will help reduce the environmental impact of our products. By working together, we at Epson believe that we can all inspire action and build a better future.”
Likewise, it was also another defining and record year for Canva as it continues to deliver on its mission to empower the world to design. To empower everyone to design anything, the brand launched its new Visual Worksuite with its new Docs, Whiteboards, Presentations, Videos and Websites products.
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Likewise, the brand introduced Canva Represents as part of its mission to build the most diverse content library in the world. Through the program, more than 41 artists have contributed to a 26.4% increase in diverse content across the platform. The brand also recently increased the number of free seats for eligible nonprofits from 10 to 50 people, and today, to more than 300,000 nonprofits across the globe, from American Cancer Society to Giving Tuesday, using Canva to spread awareness and share their stories of impact. The brand also achieved the milestone of 25 million students and teachers using Canva for free.
Through the brand’s One Print, One Tree program, this year, the brand planted over 1.3 million trees in a number of sites in Kenya, Mozambique, the Philippines, Tanzania, Brazil and more, with over five million trees to be planted in 2023.
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