Shell, BMW kick off global oil partnership in RP market

MANILA, Philippines - Two of the topmost and premier brands in motoring have forged a global supply agreement designed for the unparalleled driving experience of automotive consumers worldwide.

Gas and lubricant technology leader Shell has been tapped by German luxury automaker BMW to supply aftermarket engine oil for its sought-after, high-performance vehicles.

The five-year deal, commencing on Jan. 1, 2015, will see Shell providing more than 300 million liters of premium Shell Helix engine oil to BMW units in 53 countries.

This global partnership kicks off in the Philippines, one of the most important emerging markets of both multinational brands.

Asian Carmakers Corporation (ACC), the official importer and distributor of BMW in the Philippines, is the first to execute in the region the global contract with counterpart Pilipinas Shell Petroleum Corporation.

The launch of such a global partnership is also a first in the local premium auto industry.

“This is a top partnership that for me speaks so much about what the two companies can do together,” says Dennis Javier, Pilipinas Shell general manager for lubricants, at the signing of the agreement held recently at the Peninsula Manila Hotel in Makati City. “Our brands are very strong. They speak about technology and world-class, premium quality.”

Javier adds that the partnership gains meaning in terms of affirming Shell’s leadership in the Philippines, especially as the company marks its 100 years of business in the country this year.

Shell begins the delivery of lubricants by November this year, according to Juan Antonio Francia, ACC aftersales director.

Under the agreement, Pilipinas Shell and ACC will also undertake endorsement and advertising activities showcasing both Shell Helix and BMW brands, as well as partnerships in media runs and test drives.

Shell has undertaken similar agreements globally with other top automotive manufacturers.