1780 by SariSari: Where the best of the Philippines meets the rest

MANILA, Philippines - Sari-sari stores have long been a fixture of the everyday lives of Filipinos, providing a hub for communal interaction between customers and merchants. But the world has also become an Internet hub, where communication and business not only exist online, but have become vital to everyday life.

Answering a need for a platform where a sari-sari — or variety — of products can be found, SimpleSoft CEO Erneil DyLim named his 1780 project after the iconic Filipino one-stop-shop. In providing a free space where businesses can market their products and consumers can find what they’re looking for, SariSariStore.Com brings the communal interaction of merchants and customers to the online world.

Now, desiring to reach out to small-time business enterprises and undiscovered gems around the country, DyLim provides another platform where microentrepreneurs have an avenue to commoditize their products on a grander scale. 1780 by SariSari helps create demand for Philippine heritage products that have yet to make an impact on the market, highlighting the sheer variety of regional delicacies and crafts available in the Philippines and making these products easily accessible for Filipino families across the country.

By highlighting the best that the Philippines has to offer in terms of gastronomy and craftsmanship, 1780 by SariSari looks forward to contributing to the economic growth of the country.

Products such as non-traditional pili snacks from Bicol and Samar; fruit sauces, fruit jams, and fruit wines from around Visayas and Mindanao and hand-crafted cloths; and bags made of native materials find a new venue online.

Initially introduced on the platform are products carefully sourced from five regions in the Philippines that are recognized as having high instances of poverty and political unrest, or those severely affected by the onslaught of typhoons Glenda and Yolanda. 1780 by SariSari is also building relationships with conflict-stricken and poverty-stricken communities and providing them with more venues to tell their stories.

1780 by SariSari is a sub-portal to e-commerce site SariSariStore.Com. Visit their main portal at http://sarisaristore.com/, or check their facebook page at https://www.facebook.com/1780bySariSari to see more of the featured products that are available online.