Turf and Toro companies mark milestone years

MANILA, Philippines - The Turf Company enjoys some of the most established relationships in the industry and, as its marks its 25-year history, it had the privilege of being a part of yet another milestone: the centennial celebration of one of its strongest brands and long-time partner, The Toro Company.

Founded in 1914 in Minnesota, USA, The Toro Company established its legacy in turf and landscape maintenance by building market leadership through a relentless commitment to innovation. By understanding the needs of its customers, the company developed products and services, including more than 1,500 patents to help its customers succeed worldwide.

In the Philippines, The Turf Company enjoys the distinction of being the exclusive distributor of the Toro brand of golf course maintenance equipment and irrigation systems, which accounts for about 80 percent of the company’s turf-management business.

Since its founding, The Turf Company has maintained a solid partnership with Toro, one that continues to flourish to this day and benefits some of the country’s finest golf and sporting courses as well as upscale golfing estates. Turf is also proud of its excellent after-sales service and reliable technical support, a reputation Toro also shares on a global scale.

“To have Toro as one of our strongest brands since day one speaks volumes on the very fruitful and solid partnership that we have with them,” said Mario Lopez, general manager of The Turf Company. “We at Turf are very much honored to have witnessed and been part of such a momentous occasion in the history of Toro.”

A dinner reception at the Radisson Blu in Minnesota kicked off Toro’s weeklong centennial celebration attended by distributors, dealers and retail partners from around the world.

Delegates were given a tour around Toro’s manufacturing facility in Tomah, Wisconsin; the Windom Plant and the company’s headquarters in Bloomington, Minnesota, where it all started. A product exhibit of the company’s history showcased some of its vintage products.

The highlight of the event was the Worldwide Awards Banquet and Recognition at the St. Paul RiverCentre graced by Toro top executives, including incumbent Toro CEO Michael Hoffman, past CEO Kendrick Melrose, Toro’s managing director Australia & Asia Pacific Richard Walne, and Distributor Operations Development (Global) manager Billy Secord.

During the awards night, red and green blazers were given to top salespeople while gold bulls were presented to international distributors. Mario Lopez received the Bull Award on behalf of The Turf Company in recognition of the company’s 25-year partnership with Toro.