Campaigns PR named Agency of the Year at Philippine Quill Awards 2013
MANILA, Philippines - Delivering work that is truly famous and effective, Campaigns PR, Inc. (CaPRI), a division of Campaigns & Grey, recently won the prestigious Philippine Quill Agency of the Year Award given by the International Association of Business Communicators (IABC). The Quill Awards celebrate communication work of exceptional quality and innovation, and advocate for continued growth, learning and excellence in the communication industry.
The Agency of the Year Award is given to the PR agency with the most number of Awards of Excellence, which are conferred on outstanding programs or tools that meet the highest standards of public relations. This year, CaPRI was the only agency to win an Award of Excellence from the IABC for “Downy Quick Dry Basaan Festival.†The campaign highlighted the quick-dry benefit of Downy fabric conditioner by maximizing the annual celebration of the fiesta of San Juan City, one of biggest and most publicized occasions in Metro Manila.