Tattoo goes from evolution to revolution

MANILA, Philippines - Tattoo recently unveiled the future of broadband technology at the Marble Hall of the Museum of the Filipino People in Manila. Led by one of its brand ambassadors, Bianca Gonzalez, Tattoo mapped out its past, present, and future, alongside Filipino artifacts.

 â€œThis artifact you see here was mainly used to load up gunpowder used for the cannons you’ve seen throughout this gallery. Without this, the cannons would be rendered useless,” Bianca Gonzalez said of an antiquated cast-iron muzzle-loading device. “Just like this tool, Tattoo promises to deliver a quality unlike any other to fire up your imagination.”

Globe president and CEO Ernest Cu said, “Tattoo broadband revenues were up 16 percent up to P8.7 billion riding high on the popularity of social networking sites and the growing affordability of access devices such as PCs, tablets and laptops. This consistent growth has significantly contributed to the total all-time high revenue of Globe, P82.7 billion, up six percent from P77.8 billion in 2011.”

To date, Globe has completed its first phase of network transformation and significant developments are now being experienced in major cities in the country.

Tattoo also prides itself on bagging the Frost & Sullivan Awards for two consecutive years, considered the Olympics and the Oscars of the telco industry. The award was largely due to Tattoo’s brand attributes, which present the highest and strongest brand equity for the youth, with emphasis on fast and reliable connections, low and affordable plans, its capacity to deliver on promises, as well as its results-driven approach on innovation and technology development.

Last year also saw the rise of the first and biggest 4G network and a contiguous LTE network powered by Globe. This brought the first LTE powered 4G postpaid stick, with Tattoo Black, the broadband provider’s premium line of mobile broadband that featured the fastest internet speeds of up to 42 Mbps, matched with the finest in lifestyle offerings and premiere customer service. On the more affordable fore, Tattoo was also the first to launch a 4G mobile prepaid stick, as well as school themed university sticks that banner academic pride. On the home front, Tattoo was also the first to launch fiber-optic internet service that provided the fastest broadband at home.

Tattoo was all about customization last year, encouraging customers to modify their broadband experience through choice: among devices, speeds, and freebies. This was also a feature for Tattoo @ Home broadband; it seems the freedom of choice was the ultimate power Tattoo gave its consumers last year. The brand also gave a supreme lifestyle boost last year, by being the first to offer the most coveted devices through its iPad and iPad Mini plans, the most affordable yet efficient tablet Tattoo Media Pad, and ultimately, with the first-ever T@TT Awards that gave Tattoo dominance in the social media sphere. For the second straight year, Tattoo honored the best social media players and advocates that adds validation to Tattoo’s dominance in the social media sphere.

This year, Tattoo transforms into  a more socially relevant brand using the power of technology with its year-long movement “Rule Your World” by acting fast, getting involved, reaching out and making a difference — anchored on newest devices and offers, led by the country’s most prominent faces today — multi-media maven Bianca Gonzalez, actor Paolo Avelino and rock maestro Bamboo joining Tattoo’s current lineup with supermodel Georgina Wilson and international race car driver Marlon Stockinger.

This year also sees Tattoo’s involvement on a Corporate Social Responsibility Program (CSR) through the CAT@LYST, which that seeks to empower the youth to make a difference in society by harnessing their creativity, energy and social media influence.