Rustan's Supermarket's publication wins awards
MANILA, Philippines - Rustan’s Supermarket won a Bronze Anvil Award and an Anvil Award of Excellence for Public Relations Tools (External Publications) for its free monthly “magalogue” SansRival.
Frances Yu (VP for Marketing, Rustan’s Supercenters, Inc.), Beth Romualdez (VP for Food Services Division, Rustan’s Supercenters, Inc.) and Ige Ramos (editor-in-chief, SansRival) were on hand to receive the honor proffered during the recently concluded 47th Anvil Awards held at the Isla Ballroom of the Edsa Shangri-La Hotel.
Available at Rustan’s Supermarket and Rustan’s Fresh, SansRival is distributed to Rustan’s most loyal customers. The theme-based magalogue marries innovative customer service and superior advertising with authoritative, informative and entertaining articles, forward-looking editorial design and superb photography and food styling, all of which showcase the supermarket’s extensive range of grocery products, as well as offer fresh and creative takes on the true essence of gastronomy. It balances consumption with Rustan’s commitment to social responsibility by consistently promoting organically grown produce without compromising the need to highlight quality goods at affordable prices.
The Anvil Awards is an annual event by the Public Relations Society of the Philippines (PRSP) that recognizes outstanding programs and tools. Dubbed the “Oscars” of local PR practice, this year’s affair gathered some 700 PR practitioners from the fields of public relations and corporate communications and boasted a board of jurors comprised of experts in PR, media, the academe, civil society, government and business.
Rustan’s Supermarkets are located in Glorietta-Makati; Powerplant Mall at the Rockwell Center; The Gateway Mall in Araneta Center along Katipunan Road, Quezon City; San Antonio Plaza Arcade, Forbes Park, Makati; Greenbelt 1, Makati; Paseo de Magallanes along South Superhighway; Corinthian Hills; Ayala Center, Cebu; Arcenas Estates, Banawa, Cebu, and Il Terrazzo Mall, Tomas Morato, Quezon City. Visit www.rustansfresh.com or “like” www.facebook.com/rustansfresh.
