A job that allows you to be your own boss
MANILA, Philippines - In a market where jobs are scarce, underemployment is rife, and a long line of job hunters-cum-vultures is hungrily waiting for you to mess up and lose your job, an occupation that allows you to be your own boss, set your own time, and earn limitless income seems too good to be true. But Perry Mogar, president of Tupperware Brands Philippines, insists that this can be achieved. “With direct selling, there is no limit to the maximum amount that one can earn,” he says. “It all depends on how much time you set aside for work. Without the need for huge investments, no tedious registration procedures, no complicated commission schemes, Tupperware allows you to decide to earn as much as you want, at your own pace and at your own convenience.”
He explains that the direct-selling game is quite straightforward. “We don’t sell directly to the consumer. We have dealers to sell for us hence the wholesale value.”
But apart from free and excellent training on effective and interesting methods of selling, the company has success-coaching sessions, as well as enhanced career opportunities as one climbs the career ladder. “With this setup, it is important to continuously develop programs to motivate (people) as sellers,” acknowledges Mogar. “However, we do take this as a positive challenge, one that we do to help and equip them to have better lives.”
In the Philippines, more than 200,000 women are involved in the business of Tupperware.
Ultimately, however, success in the direct-selling business will depend on the products being sold. “From serving up solutions for food preparation to beauty, baby care and fashion, Tupperware Brands continuously innovates to provide you with excellent brands and quality products. Our passion is to share our life-changing business opportunity with every Filipino family,” continues Mogar. “Through the years, our consistent thrust as a company is to develop brands capable of creating distinct improvements in the lives of people we touch. We are a company that provides brands of high quality and marked innovation, not just generic products. The thrust it is evident in the new brands and faces that we are launching.”
Recently, Tupperware introduced new kitchen sets that fall under its Kitchen Gourmet line for food preparation, table setting and storage needs; a new Mineral Cosmetics line that “combines the long-lasting quality of mineral pigments, and gentle and healing benefits of naturally derived mineral ingredients”; and a Kids Plus+ collection for the care of sensitive skin. In addition, the brand has the I-Closet brand of apparel and accessories, as well as new fragrances endorsed by popular Filipino showbiz personalities like Aljur Abrenica, Toni Gonzaga and others.
“Though most of our current celebrity endorsers are actors, we are not limited to them,” explains Mogar. “We choose based on the ‘brand fit’ between the brand and the endorser. Entertainment celebrities may have the higher level of preference among consumers primarily because of their audience reach, media exposure and emotional influence.”
But more than its long list of endorsers, the name that will perhaps be remembered most is the Tupperware brand itself. It is more than just a well-entrenched and reputable company with over 60 years of history. As a stage for creating economic opportunities and as a training ground for building confidence, it teaches that “your most important sale is to sell yourself to yourself.” Or, like the American philanthropist and businessman William Clement Stone said, “Sales are contingent on the attitude of the salesman — not the attitude of the prospect.”
