Equicom Savings Bank beefs up marketing efforts

MANILA, Philippines - Riding high on the success of its aggressive marketing efforts, Equicom Savings Bank (EqB) continues to strengthen its products and services to better serve its clientele. The bank already enjoys increased public confidence just three years since its inception as a result of robust financial programs and pioneering products it introduced in the past.  

One good example is EqB’s SME loan program, which is designed to provide opportunities to small and medium enterprises (SMEs) to gain easy access to financing at very reasonable terms.  Combined with a stable economy, EqB’s SME loan program aims to create a healthy business atmosphere conducive to individuals or entrepreneurs wanting to grow their businesses.

Convenience and efficiency are two of the main strengths of EqB. These qualities are central in the development of the bank’s new products along with other innovations to achieve utmost customer satisfaction. For instance, it made strides in the Internet and mobile banking by adding more useful features to this facility enabling account holders to verify front and back images of issued checks and receive detailed reports for supported auto-credit transactions.

Another innovation is the Equicom Super Check, a first in the industry, that allows Equicom credit cardholders to issue checks drawn against their Equicom credit card thereby providing the utmost flexibility.

“Apart from offering unique products and services that will benefit our customers, we also focus on being able to consistently deliver a high-quality personalized service,” says Beth Coronel, Equicom officer-in-charge and senior vice president.

EqB has also rolled out various promotions like the Tuition Promo and Equicom Amazing Zero-Percent Interest Installment Promo to ease the financial burden of doling out straight payments for big purchases and expenses. Recently, the bank tied up with PetNet Inc. in the money transfer service through Western Union in the Philippines.

At present, Equicom offers deposit products, credit, debit and prepaid cards, business loans and consumer loans. Similarly, the bank is constantly enhancing the features for its card products as market volume for card business rises in light of a strong and stable economy. All Equicom card products are affiliated with Visa and can be used at their 31 million establishments worldwide.

 “EqB is continuously growing and intends to be a strong player in the banking industry. With only three years in the industry, it has achieved rapid growth with its affiliation with Bancnet and Visa,” adds Coronel.

With its aggressive marketing efforts in place, EqB is poised to further expand its operations within the next five years and position itself as the bank of choice of clients and preferred partner of SMEs.

For inquiries, visit www.equicomsavings.com or call the EqB Hotlines at 241-5952 or 1-800-10-EQUICOM (3784266).