What's brewing: A coffee with more perks

MANILA, Philippines – Coffee seems to be the fuel of the booming call center industry, where workers are required to be alert during the wee hours while maintaining a pleasant and perky attitude. As call center trainer Ceej Gomera says, “We basically run on coffee. My work as a trainer demands an extremely high level of energy and I just can’t afford to not be at my best as it is a reflection of the quality of work I deliver and the image of the company. In an industry that tags excellence as its norm and anything less is mediocre, I must never be the latter,” she stressed.

International flight attendant Bernadette Bautista also testifies to the efficacy of coffee in keeping her on her feet during long flights. “It is important in the sense that it helps me to be physically awake during long hours of work, or if I haven’t had enough sleep before the flight, it perks me up before signing in for duty.”

Like call center agents, nurses need a great deal of energy to meet the demands of their career. And after their shifts, sipping coffee seems to be the best indulgence to reward themselves for a job well done. According to model, actor and nurse JC Arboleda, “I definitely deserve that break after wrap-up. Good thing friends call me up to hang out. And coffee is the best thing to set the mood for relaxation. It paves the way for a long, relaxing chat with people I share my life with. Moments like this always make life experiences worth remembering.”

But being an invigorating and stimulating beverage is not the only reason people enjoy coffee. The soothing aroma and the distinct bittersweet taste is enough to make people gaga over the drink. “Even just the smell of it can perk you up. And there’s such great comfort in holding a hot cup of coffee in your hands,” attests Justine Javier, an executive producer of a top TV network.

Wakeboarder JC Dy enjoys drinking coffee whenever he goes out with friends. “After an evening of boozing, hanging out with friends in the more laid-back atmosphere of a coffee shop gives us time to talk about life in depth.”

Like JC, Kean Cipriano of the popular pop band Callalily puts sharing a cup on his list of fave ways to socialize, “especially when there’s a lovely girl in front of me. It is a big help for socializing. It gives me good vibes and boosts me up.”

Coffee drinking has become a prized ritual for most of us, but did you know it could also be an excellent part of one’s diet? Coffee aids in metabolism and is also a good source of energy. From the makers of Fern-C, the non-acidic vitamin C, comes FernCoffee, dubbed “The Coffee with More Perks.” FernCoffee is the only coffee blend on the market that, aside from having a delectable aroma and delicious taste, is packed with eight vitamins and minerals.

The non-acidic vitamin C (sodium ascorbate) in Fern-C is also in each cup of FernCoffee. Vitamin C is an antioxidant that protects the body from free radicals, which may cause heart disease and cancer.

FernCoffee has B vitamins (vitamins B1, B2, B6, B12) to enhance the energy boost from coffee. Also, when mixed with sodium ascorbate, this vitamin group helps beat stress.

Drinking FernCoffee is an excellent way to fight the effects of disease-causing elements and have stronger bones. It is the only coffee blend on the market that carries the QualiBlends and Quali-C by DSM trademarks, which assures you of premier, world-class quality.

FernCoffee is available from Fern Distributors. Call 982-FERN (3376) or visit www.fern-c.com for more details.