Belo Group gets Reader's Digest platinum award as trusted brand

MANILA, Philippines - The Belo Medical Group recently received the Reader’s Digest award for being one of the most trusted brands of 2010. The medical institution was given the platinum award in the beauty clinic category.

Belo topped the survey conducted by the prestigious magazine, which identifies the brands that Asians trust across a range of consumer product categories.

Survey respondents were asked to name their most trusted brand in each of the product categories and then to give a rating from poor to excellent on six qualitative criteria: trustworthiness and credibility, quality, value, understanding of customer needs, innovative and social responsibility.

Brands that scored clearly above their competitors received a gold award, while brands with scores more than three times that of their competitor were given the platinum award.

Dr. Vicki Belo, medical director of the leading cosmetic surgery and dermatology clinic chain, received the award from Tom Moore, editorial director of Reader’s Digest Asia Pacific and Gwen Loong, group advertising director of Reader’s Digest Asia. The ceremonies were held at the ballroom of the New World Renaissance Hotel.

The Reader’s Digest Trusted Brand Award also honored the market leaders in telecommunications, food and beverage, health and personal care, information technology, services and household products.