RCBC Bankard Diamond MasterCard is a woman's best friend

MANILA, Philippines - The ’50s sex goddess Marilyn Monroe, she with the voluptuous curves and legendary pout, paid a glowing tribute to diamonds when she said, “Diamonds are a girl’s best friend.”

Timeless, versatile, and priceless, diamonds are a gem to behold, to have and to hold, like no other.

And now comes a woman’s other best friend: the RCBC Bankard Diamond MasterCard. A match made in heaven, RCBC Bankard partners with MasterCard to continuously find ways to make card ownership a boon to cardholders through promos and features that answer specific needs.

As a payment brand, the highly-respected MasterCard enjoys worldwide acceptance. Using the MasterCard name, the RCBC Bankard Diamond Card strengthens its position in the credit card arena.

The only bona fide platinum woman’s card on the market today, it empowers women not only in terms of buying power but in all aspects of her personality as well.

When the Diamond Card was launched, there was a whole gamut of women’s cards, but none of them was a platinum card. Most of them were just shopping cards that allowed women to engage in their favorite sport — marathon shopping! Then comes the Diamond Card for the fast-rising lady executives, entrepreneurs, and businesswomen who are independent, ambitious, driven, and passionate about what they do, and suddenly shopping is elevated to a new level.

The Diamond Card specifically targets professional women who are steadily climbing the ladder of success. While they may not, as of now, be on the top wrung, they are on the threshold of achieving financial independence and success in their chosen careers. A whisper away from the big time, these women are smart, self-confident, and know their priorities well. They have discriminating tastes, live an elegant lifestyle, but keep a well-balanced life that devotes equal time to career, family and, yes, community.

If there are four Cs that we look for in a diamond — cut, clarity, color, and carat — there are five things that cardholders look for in a credit card, according to a survey conducted by RCBC Bankard’s customer service people: 1) high credit card limit, 2) efficient and effective handling of customer service queries, 3) knowledgeable and respectful customer service personnel, 4) wide merchant acceptance, 5) generous and easy-to-accumulate rewards program.

The Diamond Card has all this and more. It is indeed a welcome addition to RCBC Bankard’s wide roster of values-based, niche-targeted cards.

The Diamond Card with its four Cs treats women like gems themselves, each with their corresponding facet. In fact, it has a corresponding program for each of the diamond’s 4 Cs:

• Cut. This helps the cardholder to maintain her inimitable glow by providing her with ways to pamper herself at the least possible cost. For the new cardholder, the Beauty and Wellness Purchases Converted to Installment Offer offers a brilliant start by letting her enjoy 0-percent interest installment for three months for beauty and wellness-oriented products and services from the time the Diamond Card was issued.

• Carat. This gives added value to her shopping experience via the Diamond Card Rewards program by letting her earn rewards points each time she uses her card. These accumulated points can be used to shop for more items or as credit to her bank or credit card account. The Diamond Card Rewards program is catalog-free.

• Color. Aptly called Diamond Deals, this focuses on various benefit packages that aim to help the cardholder develop her personality and total well-being. And surprise! Welcome gifts for new cardholders and special gift certificates come with their Diamond Card.

• Clarity. Known as Diamond Cares, this enables the cardholder to shine and show off her uniqueness as a woman.  After all, despite some slight imperfections, she remains a special, caring, and nurturing person.

The Diamond Cares program allows the cardholder to automatically donate money to a worthy cause. Every P100 she charges to her Diamond Card generates an automatic donation of P0.20 in her name to Gawad Kalinga-Sibol, a values-based education program for underprivileged children. Thus, it promotes guiltless shopping because the more the cardholders use their cards, the bigger the donation made to Gawad Kalinga-Sibol.

This is one aspect of the Diamond Card that spells its success. Not only does it have the welfare of the woman in focus, it also provides a venue through which she can be of service to the less fortunate and to society.

A truly pampered lot, Diamond Card holders enjoy various discounts and freebies through their card. For instance, they can avail themselves of spa and slimming programs or self-improvement and relaxation/beautification treatments at prices much lower than those offered to non-cardholders. Nothing like getting an exclusive discount especially for women who like to hie off to the spa to de-stress at the end of a long hard day or week. More so, to be able to afford these treatments that would otherwise have cost an arm and a leg.

The even more beautiful news is that RCBC Bankard is committed to continue pampering its cardholders. The welcome gifts are just the start. As they continue to use their cards and enjoy their many benefits, they are rewarded further through additional discounts, exclusive sales, and, when appropriate, corresponding credit limit increases that will help them further manage their cash flow.

And during the “buyingest” season of all, there are promos and a series of exclusive sales events offering as much as 70-percent off on branded products.  Now, that should put the merry in your Christmas shopping! There will also be a raffle draw for cardholders who use their cards to shop during the season. Likewise, cardholders who use their card in the supermarkets earn five times their rewards points. Promo runs until the end of the year.

And here’s more: Diamond Card holders can look forward to more exclusive sales that are targeted at their gender-specific needs.

Now, you know what makes this gem of a card glow like no other.