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Object of desire | Philstar.com
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Lifestyle Business

Object of desire

PENNY LANE - Rebecca C. Rodriguez -

Sure, you think you know all about the latest mobile phones on the market. But chances are you don’t.

Meet Viewty or the LG-KU990, the first mobile phone designed to appeal to all your finely tuned senses. The new must-have is the brainchild of LG Electronics and they’ve really outdone themselves this time.

Meticulously designed and impeccably crafted, Viewty by LG Mobile is the height of artistry and state-of-the-art technology. Check out the black exterior with five-megapixel camera with the first-ever manual focus. With the ISO800 and SmartLight, you will get bright and clear pictures despite shaking hands and dark situations thanks to the image stabilizer. Oh, and the lenses are made by Schneider-Kreuznach, which means you can actually capture a drop of water in a flash.

“The launch of LG Viewty shows LG’s commitment to providing mobile users with high feature-led technology in the palm of their hands. Now more than ever, consumers are demanding higher quality images and with LG Viewty, LG has responded to this demand,” said Jeff Hong, chief executive officer of LG Electronics Philippines. “LG Viewty is redefining the standard in the camera-phone market, providing first-class features and allowing consumers to enjoy viewing and sharing their photos.”

Thanks to LG’s popular Prada designer phone, fashionistas got to experience the LCD full-touch screen. Now, with the LG Viewty, this feature is enhanced with the touch signal for easier manipulation of the mobile phone. Like, if you take a picture of your significant other, you can instantly view and edit the image on the three-inch LCD touch screen with the handwriting editing function. Plus, the full screen also enables the user to enjoy high-quality DivX video files in wide-screen format.

Video-obsessed individuals can also capture special moments with the high-speed 120fps video recording function. Then you can upload those un-Paris Hilton-like videos with a single-click connection through HSDPA 3.6 Internet capability and directly post it on YouTube for hundreds of views. Dig also the Google package that comes with the mobile phone.

Another key feature is the jog wheel located at the back of the handset. Expect quick scrolling and searching. If you’re playing “Mothership, The Very Best of Led Zeppelin” or your very own funny videos, the jog wheel can pump up the volume, fast-forward or rewind, zoom in and out. Oh, like our ever-changing moods, users can easily select different modes like camera, video or album with the three-step module key.

During the launch of LG Viewty at The Peninsula Manila with special performances by Kyla and True Faith, the brand introduced their ambassadors, the LG Heroes. These four individuals have real stories, along with outstanding abilities, that complement the extraordinary features of this breakthrough handset as they capture, enhance and share their lives in an extraordinary way.

Master of waves Paul Del Rosario is a national jet-ski champion and Asia’s Best Rider. Like racing a car, competing in jetski titles makes life in the fast lane more exciting and challenging. Thanks to LG Viewty, he can record high-speed action videos and then play them back in slow motion, allowing him to see things normally missed by the naked eye. He also uploads them on YouTube, which definitely helps in raising awareness of the Philippines in the world of jet skiing.

Being in the zone of sports, sportscaster and top executive Jude Turcuatro enjoys LG Viewty’s three-inch full-sized LCD screen, which allows him to see high-quality images of PBA or NBA players in action thanks to the panoramic feature and image stabilizer. The Internet usability feature also helps him keep track of important e-mail messages in the office. This mobile phone suits his needs because it makes his great job more enjoyable.

Photographer and car buff James Deakin loves capturing unexpected moments and with LG Viewty’s manual and auto-focus feature, he can direct the focusing with much ease, while the ISO800 feature allows him to take great shots even without a flash. Being a photographer, he is able to educate and communicate his ideas to others.

For Philippine Airlines trainer and mom-on-the-go Divine de Gracia, LG Viewty’s handwriting recognition and editing allows her to personally write captions on photos she’s taken of loved ones, and record and watch videos of her kids, especially when she’s away or out of the country.

“All the unique features of LG Viewty are all embedded in one mobile phone so consumers can enjoy,” says Lalaine Reyes, marketing communications and PR manager of LG Electronics. “LG Viewty is perfect for those who want to enhance their lives by capturing precious moments and sharing them with others.”

Because you’ve never settled for less before — finally, the object of your desire with beauty and innovation is now in the palm of your hand.

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LG Viewty is available for P25,000. For more information, call 641-4181 to 85 or visit http://viewty.lgmobile.com.

BEST RIDER

ELECTRONICS PHILIPPINES

FEATURE

JAMES DEAKIN

MOBILE

VIEWTY

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