Katharine Graham: Lessons from a media matriarch
August 15, 2001 | 12:00am
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In 1993, I wrote her to ask if there was a good reference book on the history of her company. She mailed me a package containing the revised and updated, 540-page book In the Shadow of Power: The Story of The Washington Post by Chalmers M. Roberts. Four years later in 1997, the then 80-year-old yet still feisty businesswoman wrote her very honest memoir Personal History, where she cited the Roberts book as "a constant source of information." This memoir became a popular bestseller and won her the Pulitzer Prize for biography.
Every US president from John F. Kennedy (except for Richard Nixon) visited her home. Even our very own President Corazon Aquino dropped by the Graham abode.
Five months ago, Graham hosted a party for President George W. Bush attended by her friends such as billionaire Bill Gates, Alan Greenspan, Henry Kissinger, Barbara Walters, writer George Will, etc. Hers was a story of how a shy and insecure woman survived many tragedies, became a fearless publisher and capable businesswoman, defied and helped bring down US President Richard Nixon, triumphed over a dangerous labor strike in 1975, elevated the status of women and upheld the inviolability of press freedom.
When the inexperienced Katharine Graham inherited control of the Washington Post Company in 1963 after her husbands suicide, it was a relatively small enterprise with the newspaper, Newsweek magazine and two television stations. But under her stewardship, the business grew and diversified into a publicly-listed communications empire with sales last year of US$2.41 billion and net income of US$136.5 million. The group now includes many newspapers and newsprint businesses, six television stations, cable TV, magazines, half of the International Herald Tribune, and educational services. Unknown to most people, her groups Kaplan, Inc. is the fastest-growing and most profitable part of her empire, posting a 108-percent growth last year to US$536 million. The licensee in Philippines of Kaplan is the family of Universal Steel boss Joseph Lim, a former Ateneo de Manila University student of then economics teacher Gloria Macapagal-Arroyo.
Today, the Washington Post Co. is run by Katharines 56-year-old son Donald, a hardworking Harvard alumnus. Seen huddled together after Katharines funeral were former US President Bill Clinton and Berkshire Hathaway boss Warren Buffett, a board director and major investor in Washington Post Co. In 1987 at a New York luncheon honoring Katharine, Buffet said the average growth for the top six media companies was 1,550 percent since 1964, but Washington Post Co. under her grew by 3,150 percent. Forbes magazine this year lists investing guru Buffett as the worlds second wealthiest billionaire with US$30.2 billion in net worth, replacing last years second wealthiest Larry Ellison of Oracle (who is now ranked fourth wealthiest).
Katharine was the courageous daughter of Jewish banker Eugene Meyer, whose ancestors in France included brave rabbis and Jewish community leaders. In 1971 when her company was about to be listed in the stock exchange and advisers told her to be careful, Graham defied a federal judge by publishing the "Pentagon Papers" on the American governments secret history of meddling in the Vietnam War. Eventually, the courts vindicated Washington Post and people started to compare her newspaper to the New York Times, controlled by the Jewish Ochs-Sulzberger clan. In 1972, Katharine Graham again stood up for press freedom, supporting two reporters in exposing the Watergate scandal despite Nixons threats to strip away broadcast licenses for her TV stations. The companys stock lost 50 percent of its value, but she stood her ground, Nixon was forced to resign, she became a national hero and her paper won the Pulitzer Prize.
Katharine was the first woman boss of a firm in Fortune magazines top 500 largest corporations (there are now four women CEOs). She was the first woman director of Associated Press and of the American Newspaper Publishers Association (which voted her chairman). She also endured anti-Semitic prejudice, such as student clubs in the University of Chicago that did not admit her due to her Jewish heritage, or certain Washington DC areas that did not want Jews to live in their vicinity. When her husband Phils 1963 suicide thrust her to the leadership of Washington Post, she had to overcome male chauvinism. Her late fathers media business was run by Phil since 1946. She recalled her early days: "What I essentially did was put one foot in front of the other, shut my eyes and stepped off the ledge. The surprise was that I landed on my feet."
Coincidentally, aspects of Katharines life were also similar to those of two First Ladies. Imelda Marcos was once a shy housewife transformed by politics. The public scandals of President Marcos taking on mistresses reportedly made Imelda a stronger political leader who exerted power as the tireless Metro Manila Governor, a cabinet official and special ambassador. In 1963, Katharines husband Phil had left her to have an affair with a Newsweek researcher, causing public embarrassments and Phil later shot himself at age 48 due to manic depression. Phils philandering and death had changed Katharine into a strong-willed woman. Another similar saga was that of Eleanor Roosevelt who once led a sheltered life as housewife. However, when Eleanor discovered in 1919 that her husband President Franklin Roosevelt had an affair with Lucy Mercer, her world was shattered. Eleanor eventually recovered from the trauma, gained her freedom from her fears, went on to write history as Americas greatest First Lady in the frontlines of many public causes.
Katharine "Kay" Graham was a remarkable woman. She believed "journalistic excellence and profitability go hand in hand." She achieved financial success and expansion for her family enterprise. She built her newspapers greatness and prestige, overcame her insecurities and personal tragedies to inspire countless other people, and she defended press freedom with her indomitable passion for truth.
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