Master designer Lucille Tenazas leads ‘Adobo’ Masterclass

MANILA, Philippines - New York-based Filipina graphic designer, educator, design guru and AIGA Medal recipient Lucille Tenazas is set to share her knowledge on design and the creative process as she leads the upcoming Adobo Masterclass titled “Purposeful purposelessness: A Unique approach to Design Thinking.”

The class will focus on generating creative thinking through unconventional strategies. The workshop will begin with a lecture presented by Tenazas, where she will highlight her approach and methodology. After the lecture, participants will have a chance to apply their insights as they collaborate on a project, exploring word play, chance operations, and random connections. Participants will be challenged to view objects, situations and ideas in new ways.

Tenazas is associate dean and a Henry Wolf professor in the School of Art Media and Technology at Parsons The New School for Design in New York. She has spent the last 30 years as a graphic designer and educator, working with corporations, city, state and federal entities, as well as cultural instituions in the United States.

In 2013, Tenazas was awarded the distinguished AIGA medal by the American Institute of Graphic Arts, which described her as “a charismatic leader and design practitioner.” Tenazas also received the National Design Award in Communications Design from the Smithsonian Cooper-Hewitt National Design Museum in 2002.

The Adobo Masterclass will be held on March 26 at The City Club at Makati Place, along Ayala Avenue Extension from 9 a.m. to 4 p.m., in cooperation with event partners, Bensimon, Executive Decisions, Super Image Graphics, The Fairmont Makati, Business Mirror, and The Philippine STAR.

Seats are limited to provide an intimate setting for a more personal and interactive session. Visit www.adobomagazine.com/masterclass or call Kriss Luciano at 886-5351 or 0917-804-4053.