Latin typography lecture and exhibition at Instituto Cervantes

MANILA, Philippines - Instituto Cervantes, the cultural arm of the Spanish Embassy, presents “Ano’ng Type Mo?,” a forum revolving around typography and its significance in the different fields of media, business and the arts. This will be held on Nov. 10, 10 a.m. at Instituto Cervantes’ Salon de Actos.

Typography plays an important but often underestimated role in design. Fonts used in a design often make a bigger impression than the actual words themselves. But what the general public is largely unaware is that there is so much history behind every typeface, and the design of these typefaces reflects the era and culture in which they were conceived.

This forum, which will also bring Filipino practitioners from different design fields, will tackle typography and the influence that font choices can have on purchasing decisions. See how a seemingly arrangement of typefaces, point size, line length, and line spacing create a readable, coherent, and visually satisfying whole that engages the reader without their knowing.

Guests for this lecture include book illustrator Felix Mago, renowned graphic designers Isabel Gatuslao and AJ Dimarucot.

Currently on-going at Instituto Cervantes’ gallery hall is “Tipos Latinos”, an exhibit that offers a selection of some of the most interesting features of Latin American typographic design.

These works, which have been premiered in the first five editions of the Biennial of Latin American Typography, offer a new perspective on the art of type design. This exhibition is scheduled to run until Dec. 22.

Tipos Latinos is a testimony to the fact that Latin American typography is soaring. In the past few decades, type design in Latin America has experienced an expansion — both in quality and quantity. This convinced many Latin American type designers to exchange their knowledge and experience between colleagues all around the globe and to export their fonts, sharing them with the rest of the world.

Tipos Latinos is presented by the Instituto Cervantes de Manila, the Spanish Embassy in the Philippines and AECID.

For information, call 526-1482 or visit http://manila.cervantes.es/  Instituto Cervantes de Manila is located at 855 T.M. Kalaw St., Ermita, Manila.