Forward…march!

Summer is just around the corner and men’s shoes are leading a fashion army of subtle style rebellion to welcome the season of sun.

The current summer mood is combating the look of excess to celebrate what is called “practical less.” The forecasting strategy relevantly directs the “nowness” of dressing from walking the streets of the city locale to a remote seaside vacation destination.

Payless ShoeSource is leading the troops this season with influences from the trendsetting fashion infantry. Armed with a new collection, the iconic footwear retailer  company commands a new style reference that will definitely be the next big thing for summer.

A lot of the offerings come in the most dependable summer shoe staple — the sneakers. Unfolding in its many iterations, this classic men’s essential is all set to travel in the season’s must-go destinations. Subdued shades of blue, gray and earth tones are effortlessly adding sense to the trendy ease in everyday wear.

Making an understatement are two-toned sneakers and high tops that are fashioning an ultra-cool feel under the sun. Materials such as leather and suede are taking over the reliable canvas thereby upgrading these must-haves into the modern dress code. Breaking into new territories, style is hitting the surface with up-to-date textures and woven details.  The new lace ups are stepping out of the boot camp under the fashion surveillance with an active look of contemporary casuals.

Complementing Payless’ season must-haves is Joe Fresh’s Spring/Summer 2017 collection. Inspired by global trends, the overall look presents a style fusion of military and Boy Scout uniforms. Marching from runway to reality, the current style palette is color coded with masculine shades of sand, taupe, khaki, beige, fatigue, gray and blue. Classic pieces come in tailored forms that create a polished demeanor to re-contextualize the meaning of rugged casual dressing.

Payless ShoeSource complements the trendsetting idea of uniform with travel-friendly functionality. The look of military is fashioned into mainstream practical dressing. Not really to make a tall order, but to relevantly fuse hints of global trends into everyday menswear. 

With a more rational approach to shoe fashion, style is marching forward with a strong emphasis on utility and wearability. *

Photography by Mau Aguasin • Creative direction and styling by Luis Espiritu Jr. • Makeup and hairstyling by Baba Parma • Associate stylists: Bang Martinez, Diane Lasam and Tara Subaldo • Model: Scott Kolotylo (Elite) • Dexter, Airwalk and Champion are available at Payless ShoeSource • All clothes by Joe Fresh • Shot on location at Veue Beach Cabins, Sitio Abrac, Patar White Beach, Bolinao, Pangasinan (For more information, visit Veue.ph. Special thanks to Bernice Palanca-Go, Rosary Ysmael and JG Andaya.)