My Fair Lady
“Effortless” is chic.
Style sensibilities leaning towards “less is more” fashion the art of minimalism. Characterized by simple, clean lines and easy silhouettes, this classic mode of dressing presents a wardrobe of mix-and-match ensembles that, many times, comprise a range of forever pieces.
This season, one of Rustan’s Department Store’s renowned private labels — Lady Rustan’s — has reinvented itself as a contemporary minimalist brand with a range of stylish and practical pieces. With an existing presence in the retail industry for more than two decades, the brand refreshes as it shifts to up-to-date fashion relevant to the times.
Lady Rustan’s today channels a free-spirited style of comfort and ease for one’s modern-day wardrobe. With a variety of neutrals as palette to set the tone or base of a look, the collection comes in soft and textured knit fabrication that can be worn individually or styled in layers and layers. Form takes shape in individuality as the brand offers classic pieces that embrace all ages and sizes. In whatever form, the brand provides silhouettes that are comforting to ones body and makes them effortlessly chic.
The new Lady Rustan’s addresses the market demand to offer clothes that are beyond trends and are figure-friendly. One of the most important thoughts essential in contemporary dressing is really having comfort and style all rolled into one. Fashion should be fun, carefree and relaxed without much effort.
