Everything you need to know about makeup you can learn from watching videos in YouTube. Today, Uptown/Downtown continues its list with three more of notable YouTube makeup gurus!
Nikkie de Jager/NikkieTutorials
Number of subscribers: 1,928,037
Number of views (to date): 136,037,818
Twenty-one-year-old Nikkie de Jager started her first YouTube video “NikkieTutorials” when she was 13 years old and has since become one of the most popular makeup gurus in the web. Her episode “The Power of Makeup” has garnered over 24,628,553 views to date.
This beautiful Dutch lady certainly knows how to entertain on camera! Nikkie’s bubbly personality, infectious humour and way with words never fail to keep her viewers entranced. A professional makeup artist, Nikkie showcases tutorials on various looks and is enthusiastically detailed and honest when doing critiques for her makeup reviews. Want to know how to achieve Gigi Hadid’s visage at the 2015 MET Gala? Lady Gaga’s Born This Way look? Taylor Swift’s Bad Blood appearance? Do you want the lowdown on the cheapest, most effective makeup remover in town? (Answer: Shaving foam applied to dry skin. Massage all over face then rinse with luke-warm water? Nikkie knows all!
(Watch Nikki’s playlist at www.youtube.com/user/NikkieTutorials/featured.)
Michelle Phan
Number of subscribers: 8,174,646
Number of views (to date): 1,195,971,860
With over eight million subscribers and over one billion views, Michelle Phan is the most watched and most financially successful makeup guru in YouTube. Phan’s videos are well produced, much thought out and expenses are invested to give the viewer optimum viewing experience. Phan’s playlist runs the gamut from makeup tutorials, relaxation techniques, home decorating, discussions on life, love and relationships.
In 2013, Michelle partnered with L’Oréal and produced a line of cosmetics called “Em by Michelle Phan.” In 2014, she launched a book MakeUp: Your Life Guide to Beauty, Style, and Success — Online and Off published by Random House. This year, Forbes Magazine included Phan among its “30 under 30” list.
(Check out Michelle’s channel at www.youtube.com/user/MichellePhan.)
Stephanie Lange
Number of subscribers: 406,028
Number of views (to date): 24,029,452
Australian-born and -bred Stephanie Lange clearly knows her stuff. Bubbly, passionate and articulate, Stephanie is a must-watch makeup guru for women especially for those who wish to know how best to deal with oily skin, acne, hooded eyes and large pores. Many Filipinas are born with hooded eyes (if your eyelids are completely hidden or almost completely hidden by the upper part of your eyes — you have hooded eyes! Examples of women with hooded eyes are Blake Lively, Renee Zellweger, Jennifer Lawrence, Taylor Swift and Gisele Bündchen) and would appreciate Stephanie’s extensive tutorials on the various ways to apply makeup on this type of eye shape.
Lange is also quite the life coach! Especially ear-worthy are her talks about confidence and about being at peace with who you are. Lange does not have many celebrity-look makeup tutorials but devoted most of her videos on very practical instructional episodes such as “How I Got Rid of My Acne,” “How to Fill in your Brows,” “How to Contour a Big Nose,” and the like.
(Find Stephanie’s videos at www.youtube.com/user/stephilalalange/featured.)