MANILA, Philippines - When you walk into any salon in the metro looking for a good rebond, you are met with a variety of choices in treatment, style and technique. Perchance you go into a Salon de Orient Salon (SDO) branch where you come out relaxed and beautiful; you may get the opportunity to meet Villa Pacita David.
David is the effervescent and energetic owner of Salon de Orient, a salon that survived the ups and downs of the cutthroat business. And she is certain that any good rebond that’s worth its salt is a rebond that hasn’t failed them since she introduced the treatment in 2006. SDO sure knows the kind of quality they want in their salons; it took them close to 25 years to perfect.
Salon de Orient began with David’s interest in the industry and her passion to learn more about the business.
A master aesthetician, David first mastered the craft of hairdressing from the Monita Hair & Beauty College Hong Kong Institute and Pivot Point International Institute in Hong Kong and aestheticiology from Australia before she first set up shop on her own back in 1979. Her mastery is essentially permanent makeup tattoo of eyebrows, eyeliners, lip liners and whole lips.
At the height of SDO’s success, Ahglow was introduced to its branches at a time when hair rebonding were just starting to rise in popularity. Ahglow became a steady partner in SDO’s success.
Ahglow is in the business of giving Filipinas beautiful and healthy rebonded hair at an affordable price. It offers a five-step system of rebonding, dubbed the Ahglow Rebonded System, which includes the Straightening Cream (No. 1), Keratin Protek, Neutralizer Cream (No. 2), Keratin Conditioner and the HairKote. Many of Ahglows’ products are infused with Keratin, specifically the Kerafix line. Ahglow also offers the stand-up pouch (SUP) versions of their Straightening Cream (No. 1) and Neutralizer (No. 2) creams in amounts of 165 grams.
The secret to delivering good rebond treatment to salons in the country was in Ahglow’s customized and personal approach to the each individual salon, which David is very happy about.
With three SDO branches, David is intent on keeping the promise of great service to keep customers happy and coming back while continuously adapting to the changes that the business has gone through.
“Whatever the clients need, whether skin care or hair care, the clients should be satisfied with the service of Salon de Orient so they will come back,” David said.
“After the procedure, we recommend the leave-ons, which is easy to use as it only requires you to spray on hair. We also recommend Ahglow shampoos and conditioners,” she said.
In the end, David says it’s really up to the salon owners to adjust to the changing times including the people who stay with them through thick and thin, much like what Ahglow does for its hair care partners like Salon de Orient. David is very happy that their partnership has been fruitful for so many years now.