Northern Exposure

Menswear this season is taking inspiration from Northern Europe where the world of minimalism thrives. The current style finder has found this new trend of measuring up style as it channels a study of linear perspectives. The simplicity of design and detail is fashioned with effortless restraint.

Hugo Boss Fall/Winter 2014 collection is redefining menswear with a look of modern minimal. Its current homage to Scandinavian architecture echoes  through clean lines and relaxed silhouettes. Dapper style becomes dressy casual with a refreshing take on the code of elegance. Cool hues inspired by the arctic-polar region paint the entire collection with a mood of sophistication.

The Scandinavian feel has inspired BOSS to create a practical collection for the man of style with a wardrobe that ranges from casual to work to evening wear. Noteworthy high-quality fabrication is seamlessly seen in sweaters, slim pants, leather and dinner jackets, pin-striped and tuxedo suits. Fashion now is incorporating the relevance of impeccable structure and up-to-date tailoring in RTW menswear. From past trends of the bold, bright and prints, the movement forward is cooling down with the time. As the subdued and restrained design gains back its presence, style is rediscovering fashion of Northern Europe.

(In the Philippines, BOSS is exclusively distributed by Stores Specialists Inc. located

at Greenbelt 5, Rustan’s Shangri-La, Shangri-La Plaza Mall and Newport Mall.)

Photography by Mau Aguasin • Creative direction and styling by Luis Espiritu Jr. • Associate styling by Bang Martinez and Tara Subaldo • Grooming by Pia Reyes • Hairstyling by Dave Lopez • Model: Bruno Vanin for Ideal People • Clothing, shoes and accessories all from Hugo Boss • Shot on location at Hugo Boss, Level 1, East Wing, Shangri-La Plaza,

EDSA corner Shaw Blvd., Mandaluyong City.