Social media has become the stylescape of fashion. Facebook, Instagram, Twitter, Tumblr and the likes have become the avenue of the next-to-rise in the retail scene of designer RTW, accessories, bags and shoes.
Social media’s impact and relevance in the fashion industry has made it the propeller of trends as it forecasts an amazing presentation of the latest in “what to wear,” season after season. Online fashion’s practicality and easy access has modernized the art of convenient shopping.
The rise of local brands on the web, whether they are distinct or similar to international brands, has created style templates of their own. The local brands’ uniqueness showcases fashion in many facets wherein a variety of looks caters to a wide-range market. Their style templates reflect a certain “newness” that services the high demand in online consumerism.
Arriving at the scene are three new names to watch out for: Seek The Uniq, Chuck & Leon and PH First Movers.
Seek The Uniq
Spearheading the “new” is Seek The Uniq. It is a modern-style platform featuring artisans, designers, crafters and DIY-ers with an exposition of its brand’s aesthetics and sensibilities. Its distinct understated luxe showcases a refreshing take on contemporary lifestyle.
Curated by its founder Mikka Padua, a former fashion merchandiser, Seek The Uniq is a plethora of unique finds for women whose sense of style transcends from their wardrobes to their homes.
Good finds are now accessible as Seek The Uniq presents chic, noteworthy pieces beyond the common grounds. Mikka and her partners Vanessa Mayuga-Santos and Mariel San Agustin have become the purveyors of “uniq-ness” with current style attractions Seek The Uniq has to offer.
Since its birth in April 2013, the Singapore-based company’s success has boasted a huge following and a good list of brands for fashion, beauty and home that services the Philippines and the rest of the world. The list includes Carioca, a clothing line specializing in city resort wear; Galicia bags; collaborations with accessories designers Joyce Makitalo and Kathy Webb, Rags2Riches, Renegade Folk and Nicole Whisenhunt; select beauty products from international brands such as YSL, Guerlain, Nuxe Paris, Dior, Cadentia French Colognes, Amalfi Spanish colognes and bath line, Inglot, Embryolisse, Mustela and VMV. There are also exclusive local finds such as Philippa Aceite de Coco luxury soaps of Amina Aranaz, Ritual, Zenutrients, Sparrow Fragrances and Fille et Fils; and exclusive home products from local artisans Mobudays and Kazumi Artisan Wares.
(For more information, visit www.seektheuniq.com.)
Chuck & Leon
Chuck & Leon defines retail menswear fashion with modern trendsetting forecasts. Channeling the latest ideas from the runways to the streets, the Philippine-based menswear brand provides well-curated casual yet sophisticated clothing and accessory products.
Chuck & Leon’s focus is to create tailor-fitting pieces that promote high-level craftsmanship suitable for the local climate. Its main objective is to present stylish offerings that can be worn by anyone, anywhere.
Influenced by both traditional and unconventional, Chuck & Leon’s concept is to present modern creations in mainstream menswear retail that are wearable.
Function and form marks high with Chuck & Leon as it unfolds worthwhile collections that go beyond disposable fashion.
(For more information,
visit www.facebook.com/chuckandleonbrand.)
PH First Movers
Formed by a group of fashion insiders, PH First Movers’ objective is to introduce and showcase style-setting pieces to create a distinct wardrobe and complement a range of personal identities. Its ideologies are to be the first in bringing key pieces of the things-to-come in fashion; and to breakaway from the mass market style.
Forecasts, trends and predictions top the list of PH First Movers in sourcing and curating pieces to bring in the local scene. It offers a wardrobe full of must-haves — from ready-to-wear pieces, bags, accessories and shoes — that will keep one ahead of the pack.
The PH First Movers thrives on the limited and uncommon unless a trend becomes a phenomenon. Its noteworthy and soon-to-be on-the-radar offerings are things to look forward to.
Change is the constant style staple of PH First Movers as it unfolds anew with every season.
(For more information, go to PH First Movers on Facebook.)