Sam Concepcion, K-pop & kimchi

MANILA, Philippines - If you are craving for authentic and hearty Korean dishes, the go-to-restaurant is Chef’s Noodle. The restaurant, an international master franchise of the popular restaurant brand from South Korea, is fast becoming a diner’s haven for those who want a taste of the land of K-Pop and kimchi — and more.

The restaurant offers a wide array of mouthwatering food choices crafted by no less than award-winning Korean celebrity chef Choi In Sun. Among the must-try menu items when one visits the restaurant are Chef’s Noodles, Starking Fire Sushi, bibimbap, japchae, haemul seafood pajun (Korean pancake with shrimp and squid, spring onions and bell pepper), Leek shrimp twigim, Chicken kas (breaded chicken fillet with white creamy sauce), Spicy dukbokki, and well-loved desserts such as ice cream and gelato.

Chef’s Noodle has gained steady popularity among diners and even celebrities. Recently, it introduced its newest endorser — actor, singer and dancer Sam Concepcion. One of the most in-demand teen actors today, Sam exudes a fresh and youthful vibe that is characteristic of Chef’s Noodle. He joins the roster of celebrity endorsers of the restaurant that includes Grace Lee and gorgeous couple Lloyd and Shamcey Lee.

 â€œI am truly honored to be part of the Chef’s Noodle team,” says Sam. “The restaurant has been known for its delectable dishes and high culinary quality.  Who would not want to be associated with that?”

Sam furthers, “My friends and I love to hang out and try different kinds of food. I especially love Chef’s Noodle because we get to enjoy a delicious meal at an affordable price. It’s a cool combination of a fast food meal and a fine dine setting. The interiors of the restaurant are as inviting as the appetizing menu. I can’t wait to invite my friends to try Chef’s Noodle and love it the same way I did.”

“Sam’s cool and casual personality and his vibrant energy perfectly capture the brand. As a fairly new player in the food industry here in the Philippines, Chef’s Noodle is indeed a rising star — just like our new endorser Sam,” says Nancy Go, Chef’s Noodle operations manager.

“We promise to always delight our customers with our signature dishes and new offerings. Chef’s Noodle will always remain to be the Korean fast food restaurant that Filipinos learned to love,” Go said.

(Visit its branches at University Mall, Taft Ave., Manila (405-0129), Atlanta Centre, Greenhills (576-5054), Robinsons Magnolia, Quezon City (656-7033), SM North EDSA-The Block (376-5367) and Robinsons Place Malolos, Bulacan (0917-5486187). Soon to open in SM Megamall.)