Legacy

Luxury in Filipino culture and tradition is rich in history. When one talks about fine jewelry in the Philippines, there is one name that immediately comes to mind — Miladay.

Now on its 47th year, the esteemed jewelry company, a pioneer in the industry, turns a new leaf with a monumental campaign as it moves towards its golden year celebration in 2016. This year, the jewelry house has created a milestone as it reinvents a new concept of luxury that’s fashion forward. Through time, it has captivated the market that made it a household name, trusted by the people.

After celebrating decades of fashioning precious jewels — white, black and natural-colored diamonds, colored sapphires, rubies and pearls set in yellow or white gold  — and creating beautiful collections, there is more to the name beyond seasonal trends and forecasts. Miladay prides itself in making classic and modern pieces of priceless investments. The premium brand is a fusion of fashion and practicality — an obra of both style and substance.

Each object of art and adoration is a one-of-kind masterpiece that truly defines the excellence of a Filipino brand. There is also a premium standard on design and craftsmanship, setting the benchmark for local fine jewelry. Outstanding jewelry expositions showcase extraordinary marks of distinction. The company has captured both the finery and brilliance of Filipino artistry. The celebrated institution in jewelry-making reinvents the standard by integrating history, global quality of standard and technology into the contemporary. 

Every Miladay creation, inspired from the very core values instilled by its founder and matriarch Mila Dayrit, has a story to tell. Like a library of novels, each work of wonder is made with priceless passion and soul that comes from the heart of dedicated artisans. Where timelessness is the essence, these exceptional pieces are made to stand the test of time — a legacy that can be passed on from generation to generation.

Photography by Jo-Ann Bitagcol • Creative direction and styling by Luis Espiritu Jr. • Makeup by Ria Aquino • Hair styling by Mycke Arcano • Associate stylists: Mikka Velasquez, Vanessa Martinez, Diane Lasam and Tara Subaldo • Wardrobe by Pablo Cabahug and Nino Angheles • Models: Ann Umali and Hideo Muraoka • Jewelry by MILADAY (817-8706 or visit www.miladayjewels.com.)