Fashion reinvention

The season of luxe is celebrating the wonderful time of the year with great expectations. Opulence and all its trappings are celebrating an all-time high with all that sparkle and shine.

In the Philippines, local brand Kikay is moving towards a new direction as it reinvents its aesthetics into modern luxury. The distinct look is moving towards a more fashion-forward approach to retail and exploring new style-setting parameters to what can be generally called reinvention. Establishing a transition from your not-so-typical retail store into a trendsetting haven of seasonal forecasts, it aims to bring in the local market on-the-radar and current pieces of fearless styles and must-buy accessories.

This season, the latest collection is rich with  luxurious influences.  Prized textures displayed in opulent fabrication reign with loads of lace and brocade. Chic stones make a comeback as shimmering accents as they dazzle  in the details. Legends of the faux are plentiful with an array of pea coats, jackets and cardigans in modern neutrals. Bling it on with glimmering metallic and metallic accessories to make a strong style statement of luxe either piled up or minimal.

Kikay is moving to a higher ground with an aspirational global point of view. With an idealistic vision of transcending trendy retail to the mass market, the brand is soon to set the pace and help change the face of commercial fashion.

Photography by Jo Ann Bitagcol • Styling by Luis Espiritu Jr. • Makeup by Pia Reyes • Associate styling by Rudolph Leonor and Mikka Velasquez • All clothes and accessories by Kikay located at Glorietta 4, Greenbelt 1, Market! Market!, Robinsons Galleria and Abreeza Davao