Sneakers are part of everyday fashion. Sporting fantastic footwear, from top global designer brands to mainstream labels, is part of the modern lifestyle. Though style is an essential, only a few manage to bring together style and comfort. Among the countless names, one of the few that stand out has finally arrived in Manila: Feiyue.
Feiyue is an old Chinese brand that originated in Shanghai in the 1920s. The brand, which name means “flying forward,” was acquired by the French in 2006. The acquisition marked a new beginning as the popular name was transformed into a haute sneaker line of fashion forward appeal.
A fusion of French and international influences and vintage, each pair represents technology, fashion and practical comfortability, echoing a global trendsetting perspective and aesthetics of change. Mod materials, visionary designs and eclectic inspirations define the essence of what the brand is all about.
The luxe sneakers line prides itself with its collaborations with top of the line international names such as Céline, Frederique Daubal and recently Agnès B. Feiyue is the latest game changer in the local footwear industry and is available in Rustan’s. A heritage brand that has truly come a long way, the masterpiece of Asian traditional and French sophistication is soon to optimistically change the landscape in the country and is style-setting modern footwear 10 steps ahead.
(Feiyue is available in Rustan’s Makati, Alabang Town Center and Shangri-La Plaza Mall. Starting Oct. 1, it will be available at the 3F Bridgeway of Powerplant Mall in Rockwell. Check out www. facebook.com/Feiyue.Philippines.)