MANILA, Philippines - LipIce proudly introduces its newest endorser Jessica C, a Filipino-American international actress-model. Jessica Cambensy is a 23-year-old Filipino-Chinese-American from Chicago. Her modeling career started at age 15 and has brought her all over Asia. She has done major campaigns including TVC and print ads for global brands. She has also graced the covers of Hong Kong-based beauty magazines such as Me, Wedding and Newtide magazine, and has done numerous fashion spreads. Her popularity in Asia has increased after having starred in the recently released Hong Kong movie Beach Volleyball.
Jessica C helms LipIce’s newest campaign “Think Pink.” LipIce Sheer Color is a lipbalm that goes on clear and turns into a personalized pink shade, for a perfect pink shade all the time. It has smart technology that adjusts the pink tint according to individual lips so you get the perfect pink shade that’s uniquely yours! LipIce Sheer Color contains natural moisturizing ingredients, beeswax and aloe vera, to keep lips soft. It also contains the potent anti-oxidant Vitamin E to provide UV protection.
Jessica C as the face of the Think Pink campaign is a natural fit, she has long been a fan of this girly color. She loves pink because “it’s so full of life and so full of energy.” She especially loves her pink mirror because it brings out the girly side of her. She also said that “when I go out casually, I like to use just a sheer pink lipbalm to give me a touch of freshness.” For this international model, LipIce Sheer Color gives her that perfect pink shade that keeps her fresh-faced and a natural-looking beauty.
LipIce Sheer Color’s Think Pink campaign focuses on giving every girl her perfect pink shade all the time!
The limited edition LipIce Sheer Color pack gives you perfect pink lips with a stylish luminous finish for everyday beautiful lips. Each pack consists of LipIce Sheer Color and a trial size LipIce Color Gloss.
LipIce Color Gloss hydrates lips while giving it that stylish luminous finish for instant glam. It also contains moisturizing ingredients, macadamia seed oil, aloe extract, lanolin oil and vitamin E. It comes in two dazzling shades: pinkish tone and reddish tone.
The special pack comes in fragrance-free and strawberry variants for sheer color.
LipIce is the lipbalm choice for girls who are young, fun and beautiful. It keeps lips soft and beautiful.
LipIce is a global brand owned by Rohto-Mentholatum, an American company with over 120 years of expertise in healthcare. It is available in over 130 countries and is reportedly the number 1 lipbalm brand in Japan. It is available at all Watsons and SM Department Stores.