MANILA, Philippines - The “Live on the Lighter Side of Life” campaign is about helping women achieve the confidence to enable them to try new things, pursue opportunities and enjoy the good life. The campaign encourages women to forget the same old usual choices they make that keep them from stepping out of the shadows and living on the lighter side of life. It is about experiencing life to the fullest, from conquering fears to do something you love or finding new opportunities, to enjoying VIP access to the hottest events and clubs, developing your own personal style and exuding the confidence to stand out in a crowd no matter where you are or who you’re with. It all starts with trying something new for a change.
Olay invites women to live on the lighter side of life with newfound confidence by revealing their skin’s fairness all over with the new Olay Natural White Bar. Olay Natural White Bar salutes four women — in a series that will run every Sunday beginning today until April 24 — for having the confidence to try something new, striving for success/accomplishments and living on the lighter side of life.