MANILA, Philippines – The importance of keeping a promise is it intensifies trust that results in nobility. Even in the beauty department, it is important that a product delivers what it promises.
Many skin-care brands claim to be the best, the first, the most sought-after, but few have the numbers to back them up. In the case of Obagi, these numbers are actually millions of happy patients who are finally free of their skin problems, and the numbers don’t lie. In a competitive industry dealing with a serious part of our everyday health — our skin — Obagi Medical has consistently proven itself as one of the most sought-after skin health products in the world.
Obagi, since 1988, has developed clinically-proven skin health products and systems designed to treat various skin conditions in adult skin including premature aging, photodamage, hyperpigmentation, acne, sun damage, rosacea and fine lines and wrinkles. Its products are formulated to suit different skin types, including Asian skin. In the Philippines, Obagi has been providing Filipinos with products to keep skin healthy and young-looking for 11 years now — proof that Filipinos have come to trust Obagi as the expert in skincare.
Perfect combination
House of Obagi (HOO) stands out amidst a sea of skin clinics as a first in class medical boutique initially created to host Obagi Medical products and offer Signature Treatments that complement the Obagi product line. It has since grown to have 760 affiliated dermatologists — all experts in their field, and trained in the use of Obagi products for the treatment of various skin conditions. This year, HOO Center for Dermatology was launched. With Obagi as its anchor product, HOO Center for Dermatology shows its evolution as a medical boutique that promotes overall wellness, grounded on sound products and licensed dermatological practice.
Known for working only with Board-certified dermatologists, no other medical boutique in the country integrates the expertise of Filipino doctors, internationally recognized signature treatments and high-end medical-grade skin-care products quite like HOO. To fulfill its vision of offering total wellness to its clients, selected branches are also offering minor plastic surgery and reconstructive dentistry.
With a powerful combination of effective products, expert dermatologists, state-of-the-art equipment and continuous research, the skin-care company delivers on its promise of giving patients healthy skin and more importantly, making them happy. While commercial skin clinics may offer short term fixes to common beauty woes, HOO Center for Dermatology stays true to form and provides long-term, scientifically-sound solutions to skin problems and body issues.
With a strong and effective product trusted among experts in the industry, a network of dermatologists trained in the use of these products and a medical boutique to host all these and make it more accessible to the patient, it’s no wonder the company has grown in popularity and credibility in the Philippines. The winning combination of Obagi Medical products, Obagi-affiliated dermatologists, and HOO, truly result in happy patients, eager to spread the word on where and how they got their healthy skin.
Total beauty, total care
The concept of “total care” is not new, though HOO Center for Dermatology takes it a notch higher and offers something more valuable — it offers real expert face and body care. When the clinic added plastic surgery and reconstructive dentistry to its treatments, it raised the bar among medical boutiques. Not only was it physically accessible, being located strategically in major malls in Metro Manila, HOO also provides the public with access to treatments not commonly available in other medical boutiques located in malls.
To date, there are over 760 Obagi-affiliated physicians, surgeons, dermatologists and skin-care experts across the country. The clinic can refer its walk-in customers to these doctors for continuing consultation. Aside from providing quality medical supervision, putting up the clinic also aims to prevent the unauthorized parallel sellers and to protect consumers.
11 years of skin-care excellence
Obagi Medical Products marks its 11th year in the Philippines with the birth of HOO Center for Dermatology and the unveiling of the first face of HOO, Pia Guanio. She is an embodiment of beauty, style and substance, just like HOO. Now with billboards along EDSA, NLEX and SLEX, Pia Guanio communicates the Obagi brand, and more importantly, the value of expert skin care to more people. After over a decade of providing expert skin care to Filipinos, Obagi Medical continues to be the same brand that men and women have grown to trust, but continues to develop new products and formulations to effectively and safely address various skin issues.
Through the years and despite the emergence of countless skin-care lines claiming to restore youthful-looking skin, loyal patients are proof that while others promise, only Obagi truly delivers.
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Obagi Medical Philippines congratulates the Philippine Dermatological Society (PDS), the only medical society for dermatology recognized by the Philippine Medical Association, as it celebrates its 34th Annual Convention with the theme “Discovering New Realms in Dermatology.” Through the years, PDS has continuously strived towards excellence in the attainment of healthy skin for all.
(HOO has branches at Greenbelt 5, TriNoma, Alabang Town Center, Landmark, Annex 3 of SM City Pampanga, SM City North EDSA and Robinsons Place Ermita. For more information on Obagi, call 81-OBAGI (62244) or visit its website www.houseofobagi.com.)