Jeans Revolution @ SM
MANILA, Philippines - Denim is the real deal of the season. After making a big hit in summer, the latest buzz reports is that the perennial “classic” is making a major style statement again.
SM Department store is storming local fashion with jeans as the current center of uptown-downtown cool and everything in between with its latest campaign “JUST DELIVERED JEANS.”
Fresh from the box, the latest collection boasts of current designs to add up to one’s wardrobe essential. Refreshing tones of blue, gray, white and black are reshaping the palette of denim conformity. These basics have become extraordinary — stylized with contemporary stitching, buttons and pocket detailing, making it a coveted matter among the industry’s style makers.
From slim to straight cuts and a variety of fits, the versatility of these modernized classics have become one of the parameters of creating the look of high-low menswear fashion. The latest arrivals are chic indulgences in the coolest shades and on-the-radar treatments such as acid and stone washes borne from the heart of global trendsetting. These must-have jeans are style ascending and breaking away from their contemporaries.
Jeans are a testament of serious fashion. In the essence of dressing, jeans have become the platform of experimentation to create what’s new and what’s hot in Philippine fashion. SM menswear and boys teenswear department is shaping the landscape of local denim retailing by presenting style diversity and expansion to the Filipino man’s wardrobe. With these current offerings, the latest jeans campaign “JUST DELIVERED JEANS” is definitely top of the list and shouldn’t be missed.
Photography by FRANK HOEFSMIT • Styling by LUIS ESPIRITU JR. • Grooming by BOBBY CARLOS • Modeled by HIDEO MUROAKI and MIKAEL DAEZ of Mercator, JOSE SANCHEZ of Reco, MARK WHITTINGTON of Tucara Models and JOSHI of IMG Models • All wardrobe by Dickies, Lee, TRU Denim, JAG, Wrangler, Von Dutch, Anti Fit, Markus, V Plus and Baleno jeans, exclusively available at Men’s and Boy’s Teens Department in all SM Department Stores nationwide.
