Style with a purpose
Fashion for moms today has gone through a major change. Most modern moms are chic; they live style with realism. Sacrificing ease and comfort over style is a bit pretentious. An overkill — meaning too much branding and trending — creates a misconception of fashion. More than just a statement, there has been a movement towards practical and smart dressing. Fashion ceases to exist on reality more than fantasy, thus the term “reality chic” came about. Though economies around the world are slowly recovering from the crash, the truth remains that the global style landscape is constantly adjusting and balancing for stabilization. The drive towards progress is inevitable given the circumstances and the advances.
Moms nowadays are fearless with style and no longer fall under a stereotype. Their modernized sensibilities have a sense of awareness on what’s hot and what’s not. The new mom is fashion forward and undoubtedly up-to-date. In these multi-tasking times, the concept of mix matching and day-to-night pieces is a result of the relevant demand of real fashion.
In the Philippines, chic brand Bonne Bouche presents its 2010 Resort collection as homage to the modern Filipino mom. The timeless one-piece takes on a new spin with a refreshing silhouette evoking effortless style. There is a feeling of weightlessness created in this wardrobe staple that’s more relaxed. Breathable and wind-crushed fabrics were used from 100 percent natural Irish linens, heavy linens, cottons and cotton voile transformed into substantial clothing. Basics need not be boring when fused with geometric and sculpture-like appeal that you can wear in a variety of ways. The new shift in shape is all about keeping it simple with a bit of volume and clean lines. The collection characterizes clothes with a functional element that work around the essentials. Colors are inspired from the heart of momma’s kitchen. Hues such as oatmeal, vanilla, Dijon yellow, peppered with metallics define modern cool in simple pleasures.
The look of the multi-tasking mom is all about chic functional style that’s versatile. Living her day-to-day life requires a variety of looks without hurting the bank. Bon Bouche has successfully seen beyond trends and crossed over to what’s really important now — seasonless dressing. Time is of the essence, but having something timeless in your wardrobe is chic. Fashion with a lot of relevance is interpreted as luxury in simplicity. Now that’s style with a purpose.
(E-mail the author at mymultiplechoice@yahoo.com)
Photography by MAU AGUASIN • Styling by LUIS ESPIRITU JR. • Makeup by BOBBY CARLOS for REVLON • Modeled by GIRLIE BENITEZ • Wardrobe by BON BOUCHE by Michi Calica Sotto (Greenbelt 5, Ayala Center, Makati City) • Shoes by SOLEA (Power Plant Mall, Rockwell Center, Makati City) • Jewelry by Girlie Benitez (www.girliebenitez.multiply.com) • Shot on location at Peninsula de Punta Fuego • Special thanks to Landco Pacific Corp., Club Punta Fuego and Fuego Hotels (www.landco.ph or www.fuegohotels.com)
