MANILA, Philippines - Style is forever changing. While the world is still in a financial crunch, consumers have adopted a new fashionable lifestyle called smart shopping. SM Department Store is leading the way in offering a range of practical and fashionable pieces to update last year’s wardrobe. No need to spend a fortune, the rules of the season are no longer fashion obsessions but more on-the-go style that saves you a lot of time and effort.
In-house brand Encore welcomes the sun-kissed time of the year with a statement. The fashion-forward brand’s latest collection presents a wide range of pieces for day-to-night dressing that’s all about affordable chic. Reinvented classic separates are stylized and transformed into standout evening stunners perfect for any night out. Streamlined without the fuss and frills, these right-now luxuries are versatile and dependable from work to play. These go-anywhere items come in fail-safe tones and figure-flattering silhouettes that bring excitement to any occasion. Encore’s practical updates are bringing back fun and innovation into dressing up without all the hang-ups. In today’s world, the brand is at the forefront in providing practical and effortless fashion every woman can depend on. With just a small number of key essentials, one can create a wardrobe full of ideas that will last season after season. Now that deserves an Encore!
Photography by Sara Black • Creative direction and styling by Luis Espiritu Jr. • Makeup by Pia Reyes of Lancôme • Hairstyling by Ruel Papa of L’Oreal Professionel • Modeled by Ana Amado of Mercator • Shot on location at the Pan Pacific Hotel • Special thanks to Ms. Kathy Manuel • All clothes by Encore exclusively available at SM