14 years of beauty and wellness
In the landscape of beauty and wellness, being 14 years in the business mirrors a milestone of achievements.
From its humble beginning with a three-bed facial clinic in Davao City, Bioessence has grown to 36 branches that provide products and services in the realm of skin care, spa and slimming.
Dr. Emma Guerrero, founder and president of Bioessence, narrates that her two-fold profession as a dermatologist and entrepreneur gave life to Bioessence in 1994.
“We were in Davao City from 1994 to 1998. Then, we tried our luck in Manila and it was really a blessing because it was crisis time in the country. But the awareness for beauty is already starting, so we consider ourselves pioneer in the industry,” Guerrero says.
When it set foot in Manila, the company built one clinic after another. It opened branches in SM Bacoor, Binondo, SM Fairview, SM Megamall, Las Piñas and three branches in Sta. Lucia Mall.
It also has branches in West and Visayas avenues in Quezon City, Greenhills, Greenbelt and SM Southmall. In the provinces, Bioessence has branches in Lipa, SM Lucena, SM Marilao, Tarlac, SM Baguio, Davao, Zamboanga and Cotabato.
The beauty and wellness company then established smaller companies to address specific customer needs: the Facial Haus in 1999 and Facial Plus in 2000 with branches in Fairview, Cubao, Caloocan, Retiro and Roxas City.
To further strengthen its reach, Bioessence opened its first franchise in San Fernando, Pampanga in 2000. Other franchises followed suit: in Zamboanga, Angeles City for Facial Haus; and in Naga City and Legaspi City for Facial Plus.
The fast-paced and stressed lifestyle created bigger demand for spa treatments. To respond to this, Bioessence Serenity Spa in Greenhills was built in 2002, with another branch in Banawe, Quezon City.
In its beauty product portfolio, it stamps strong research and development component to assure quality.
In its myriad of treatments, the company imprints strong professional training to provide only the best service to the customers.
It caters to the high-end market segment. For the low-end market segment, Facial Plus provides skin care treatments, while Suay Thai Spa provides the spa services.
The beauty and wellness industry has indeed gone big. What sets Bioessence apart from the other industry players? It would definitely be the quality of service.
“We train our people. And our products carry strong research and development element. We have the whole organization to back up all our 36 branches,” Guerrero says.
“Whenever we open a new branch, it takes us six months to perfect the standards and qualifications of our employees. We are strict on quality. Even if we do not advertise so much, the brand is popular because of the total experience of our clients,” she adds.
In the highly dynamic and competitive world of beauty and wellness, reaching 14 years is indeed a milestone achievement. But for Bioessence, the quest for excellence remains a continuing strong drive.
“We will continue to develop health and wellness treatments and products. In terms of spa, we will go into vitamins which are all of herbal components. We are developing more products towards natural and organic,” Guerrero says.
(For more information, dial 8-BEAUTY (8-232889) or visit www.bioessencephil.com)
