Denim through the decades has gone through a multitude of trendy style transitions. The cut and styles have been invented and re-invented to keep up with fashion as it changes from season to season. Denim became so chic that international style masters created their "designer jeans" line to cater to the demand of the global retail market. Designer houses, retail brands and boutiques caught up with denim mania that from the simple jeans, it expanded to a whole line of apparel pieces such as skirts, shorts, jackets, vests and even into accessories, bags and shoes.
Today the trendy piece has been elevated to iconic status as it transcends all types and into one’s element of style. The wonderful denim versatility has been creatively played out in outstanding proportions. The once must-have has become a wardrobe staple of infinite mix-matches to complement the demands of everyday dressing. The quality of fit and comfort tops the priority list among the fashion pack though up and coming and trendy ones don’t escape the chic and discerning eye.
Chic label Gas is at the forefront of living the denim lifestyle. Boasting a range of trendy and classic pieces, its Spring-Summer 07 collection takes you to an unforgettable journey to a new standard of living. Traveling the route of style, its exploration to chic destinations becomes a remarkable adventure of self-discovery and excitement. The Gas woman embodies modern denim’s day to night dressing by offering a variety of detailing, up-to-date chic styles and the diversity of colour fabrication that would easily fit into every wardrobe. This season, Gas presents its latest innovation  MONROE  fashion fitting that highlights the female form. The look is feminine, refined with a hint of sensuality that defines the modernity of women in today’s times. There is a clear statement of confidence and comfort in who she is and what she wears in her day-to-day life. This is the new denim lifestyle.
(E-mail the author at mymultiplechoice@yahoo.com)