In the global arena of chic-ness, the burgeoning style force has redefined luxury as an indulgence of one’s individuality and uniqueness. The taste for opulence has evolved into inventive practical expressions of contemporary living and lifestyle in the 21st century. The obsessive pampering of stylishness and growing awareness of practicality is currently the ultra luxurious formula that breeds on a variety of accessible chic pleasures. This current approach to fashion frivolity introduces a sense of refined awareness that is realized in the season’s spectacular imaginations. Thanks to the emerging "new" luxe, retail empires revive post-modern incarnations of fashion trendy inventions readily available to a broader market. While the purveyors of vanity and taste seek higher grounds, the reality on luxury is no longer selectively limited to fashion houses and designer labels. The modern art of chic dressing and vision of fashion today is made accessible to all through the world of retail.
In the Philippines, the fashion scene boasts of a vast landscape of retail madness. Despite its current state of "designer mania," the presence of retail holds its ground and continuously grows to an exciting colossal proportion. Expanding to every style territory, retail luxury offers a variety of chic statements to cater to everyone.
After the recent showcasing of the Fall-Winter collections in New York, London, Milan and Paris, Manila’s leading retail empire Stores Specialists Inc. (SSI) brings to the forefront of Philippine fashion the latest international collections of Calvin Klein, Zara, Armani Exchange and DKNY.
Each distinct collection presents a defining look of sophistication that reflects the face of modern luxury. Calvin Klein’s take on the new volume is seen through its clean-cut tailoring, subtle color palette, lush fabrication with the play of lines and proportions. DKNY presents a sense of uniformity in schoolgirl dressing as it fashions mod urban wear. A/X Armani Exchange emphasizes young, sexy urban sophistication as it interprets chic trendy street wear with class. Zara Woman’s collection of innovative construction pieces pays homage to the world of haute couture as it takes inspiration from master designers. Its modern sophistication taken to the streets is a new twist on femininity.
With its consistent vision to introduce retail brands and sustain up-to-date global trends, Store Specialists Inc. takes Manila to the next style frontier as it rules retail luxury in the world of Philippine fashion.
(E-mail me at mymultiplechoice@yahoo.com)