Smile your way to health

MANILA, Philippines -Smile! It’s one of your most important fashion accessories. When you wear it, you show off your pearly whites. Naturally, you would not want these to be tarnished. But age as well as unhealthy habits, such as smoking or even just regular coffee drinking, can cause your teeth to lose their luster.

Fortunately, now, with the new Colgate Optic White, you can smile your way to health!

 “It’s more than just a toothpaste. I have tried so many products on the market. Colgate Optic White, I must say, really works,” notes Solenn Heussaff, this generation’s It Girl. “Colgate Optic White is proven to make teeth one shade whiter after just one week.”

At the recent launch of Colgate Optic White at the Mango Tree Bistro on Bonifacio High Street, Solenn made a dramatic entrance riding a white stretch limo. She stepped out of the limo wearing a deep red gown and a dazzling smile. Solenn and fellow beauty and style experts Rajo Laurel, Jenni Epperson, and Phoemela Baranda make up the elite Style Squad who collectively understands the importance of a white, bright smile to instantly pull a polished and fashionable look together.

Jenni Epperson first discovered the product during a visit to the United States, she relates, so she was delighted when she learned that it was now available locally. It’s a most affordable beauty product, a great “grocery and drugstore beauty find,” she reveals.

The product claim is backed up by science. Colgate Optic White has “whitening accelerators which consist of a special dual system of silica for stain removal and pyrophosphates for stain prevention, creating a high-performance whitening system that works in just one week.”

The complete line includes a mouthwash “that employs a stain prevention system to help maintain the natural whiteness of your teeth for a longer period of time,” as well as the Colgate 360 Optic White toothbrush “that aids in effectively removing surface stains and targeting hard-to-reach areas.”

For best results, use all three products regularly, Epperson advises. The mouthwash has a minty taste that she loves, she says, and the toothbrush has round bristles that deliver the most effective polishing results. “As we grow older, we need to be more conscious and we have to put more effort in enhancing our appearance,” she remarks. “Your smile is your ultimate accessory. It can make or break your outfit. It’s what completes your look.”

“Of course, it’s important to make sure that your skin is healthy, to take care of your hair, and to establish your own style. But something as simple and basic as discolored teeth can take away all the effort that women put into their look,” Solenn shares. “You know how great skin is essential to looking good with makeup? The same goes with your smile. A set of healthy, white teeth is always more important than having the right shade of lipstick or the right accessories.

In the Colgate Optic White TV commercial, Solenn flashes her pearly whites. She says, “Uneven skin tone can be covered, blemishes can be concealed, but discolored teeth? That’s hard to disguise. You can be dressed in this season’s trendiest clothes and be perfectly made up, but that look is incomplete without a beautiful smile.”

“More than a toothpaste, Colgate Optic White is a beauty product that has proven itself to be so effective, that it is now a part of my beauty regimen,” Solenn concludes.

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For more information, visit www. facebook.com/WhitesHotPH.