MANILA, Philippines — Entrepreneurship is still on the minds of many Filipinos, Go Negosyo said, after a survey conducted by OCTA Research showed that the entrepreneurship advocacy group enjoys a high awareness rating.
In the Tugon ng Masa face-to-face survey dated Sept. 30 to Oct. 4, OCTA found that more than half of Filipinos nationwide are aware of Go Negosyo.
“Most people are not aware of NGOs (non-government organizations), or what they do,” said professor Ranjit Rye.
“To be known nationally for an advocacy, that is already a success. And when you breach 50 percent (awareness rating), that’s already an accomplishment,” he added.
Among the survey’s 1,200 adult respondents, 66 percent have heard of Go Negosyo. The highest awareness rating (81 percent) is among respondents in the National Capital Region (NCR), followed by Mindanao (67 percent), Visayas (63 percent) and Luzon (53 percent).
“This is seven out of ten people in the NCR being aware of Go Negosyo,” Rye noted.
Go Negosyo founder Joey Concepcion asserted that the numbers “show that many Filipinos – regardless of socio-economic class – aspire to become entrepreneurs.”
The survey noted that awareness of Go Negosyo was almost equally distributed among socio-economic classes: 56 percent in Class ABC, 58 percent in Class D and 62 percent in Class E.
Concepcion said they aim to use the high awareness rating to further develop Go Negosyo’s free public mentoring mall roadshows and programs with the Department of Trade and Industry, Department of Education and Department of Agriculture.
He added that they are working with the country’s largest corporations to involve the private sector in helping micro, small and medium enterprises.