Villar’s AMBS redefines TV experience for Filipino viewers

Celebrity husband-and-wife team Toni Gonzaga and Paul Soriano signed up on Thursday with the Villar Group’s Advanced Media Broadcasting System Channel 2, bolstering the company’s bid to compete in the broadcast space. Welcoming them are AMBS president Elizabeth Tolentino and Prime Asset Ventures’ Manuel Paolo Villar.
STAR/ File

MANILA, Philippines — The ultimate multi-media star, singer, TV host and actress Toni Gonzaga, and multi-awarded film director, scriptwriter and producer Paul Soriano have signed a contract with the Villar Group’s Advanced Media Broadcasting System Channel 2 (AMBS) last Sept. 1.

Prime Asset Ventures’ Manuel Paolo Villar warmly welcomed to the Villar-owned TV network Gonzaga and Soriano as he reiterated the commitment to provide an elevated viewing experience for the Filipino people.

“AMBS aims to redefine the broadcast media industry with quality TV programs and exciting entertainment shows that will focus on giving our viewers new TV experiences,” Villar said.

AMBS president Maribeth Tolentino signed the contract with the top showbiz personalities during a ceremony held at Mella Hotel in Las Piñas on Thursday evening.

“We are happy about the partnership with Ms. Toni Gonzaga and Mr. Paul Soriano. Our team is raring to work with them to give our viewers awesome shows to always look forward to,” she said.

Gonzaga, for her part, said the viewers can expect a more in-depth, yet interesting talk show from her production. “You will be surprised with what we have in store for all of you.”

PAVI is the parent company of AMBS, the premier broadcast media station of the Villar Group that aims to provide the Filipino people relevant TV programs and the best entertainment shows in the country.

With the Villar Group’s entry into the broadcasting industry, AMBS brings its trademark of providing an elevated customer experience to the Filipino people, which the Villar-owned businesses are known for whether in housing, retail or public utilities, and now, in broadcasting.

As part of its grand opening salvo, versatile Filipino TV host, comedian, singer, songwriter, actor and businessman Willie Revillame, who earlier signed a contract with the new TV network, will return to national broadcast television with his popular variety game show, “Wowowin,”at AMBS.

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