Why moms love Swatch

Moms just love Swatch.

Moms are so used to wearing so many hats and, oftentimes, a few at the same time. That’s why moms love Swatch. They can get into different style personalities with ease with just a switch of a Swatch. Be it a working mom, a soccer mom, a stage mom, or a stay-at-home mom — they all love Swatch! 

Here are the latest fashion ideas to keep every mom up-to-date. Go big and go for color. The new Swatch watches are the perfect whimsical embellishments to give an absolutely modern edge to the season’s looks. The new couture-inspired shapes bring elegance to summer. Swatch is fashion-forward. That’s why moms love Swatch.

Sophisticated cuteness

Imagine a true portrait of a lady in mid-century prints, pointed-toe pumps and chic dresses. This season, Jil Sander, Prada and Rochas, to name a few, take reference from the super-stylish suburban housewife from the ‘50s. Dress the part and take design cues from iconic movies of the decade like Sabrina, All About Eve, Rear Window, The Seven-Year Itch and Cat on a Hot Tin Roof. This style personality is chic retro. Wear the latest fashions with a choice from the Swatch Lady Double Tour 2012 collection in eye-popping brights from green, pink, yellow, blue, orange, red, purple to blue or the Swatch x Hideaki Kawashima New Gent Blue Wraith for a resolutely modern and personal detail. Achieve this style contradiction with a Swatch watch.

As part of the new Swatch Art & Fashion Collection, Swatch has collaborated with the acclaimed Japanese artist Hideaki Kawashima, whose highly stylized images of women are both enigmatic and tender. Kawashima proposed two distinctive female faces with large, mysterious eyes and the most delicate of mouths — in keeping with the otherworldly yet inviting style of painting for which he is known. “When I designed these two wristwatches, I envisaged them having the character of a strange creature entwining around one’s arm, just like someone’s loving pet. Let’s say these are your ‘Little Mister and Little Miss’! I do hope you will like them,” Kawashima explains about his design inspirations. The Swatch New Gent Pink Wraith is produced in a special limited and numbered edition of 777 pieces, in special packaging. A pink printed dial — adorned by a female face, with slightly open lips and larger eyes — sits within a pink translucent plastic case and comes complete with a pink translucent silicone strap decorated by a printed design of curving lines, partially using a darker shade of pink. It is truly a work of art. While the Swatch New Gent Blue Wraith features a blue printed dial, a blue translucent plastic case and a blue translucent silicone strap adorned with the same curving lines as the Pink Wraith. This time, the female face has a closed mouth and slightly raised eyebrows that radiate warmth, curiosity and compassion. Both are utterly compelling! Confident moms know what they want. Swatch is sophisticated yet cute. That’s why moms love Swatch.

A bird’s eye view of summer blooms

Bold blooms in vibrant colors blossom this season. Head-to-toe and everything else is printed in full bloom. Marni, Marc Jacobs, Prabal Gurung and Dries Van Noten brighten their collections with floral prints, while other conspicuous prints of hummingbirds, swans and pheasants also appear in other collections. Moms who want to stay current can spruce up their wardrobe with the latest prints and pair them with the Swatch New Gent Colored watch and stylish Rebel bangles. Moms with a discerning eye can match the new models in sexy black, opulent pink, dreamy coral, forest fresh green and lemonade yellow to the coolest wardrobe. Five gorgeous Rebel bangles expand the Swatch New Gent Coloured collection, each one a perfect color-match to its corresponding Swatch New Gent watch. It is definitely for the mom who wants to show her true colors. Swatch is playful and fun. That’s why moms love Swatch.

Family time

Summer is never complete without a family outing. It’s all about fun, sun and family bonding. The Swatch New Gent Lacquered collection is ideal for every mood and any occasion. It is super-sleek and stylish-slick. The deconstructed dials of each of these 10 designs with intricate inner mechanisms have been left fully exposed and come lacquered in contrasting colors. This distinctive feature illustrates Swatch’s commitment to technical excellence. Swatch is an innovator. That’s why moms love Swatch.

Swatch is always on time. Swatch is high- standard but low-maintenance. Swatch makes every minute of every special moment count. This Mother’s Day, make that moment count.

Mom’s Treat

Get a chance to win an awesome special limited and numbered edition Swatch x Hideaki Kawashima New Gent Pink Wraith. Get a raffle coupon for every P3,500 Swatch single receipt purchase at Swatch stores and Swatch kiosks in Metro Manila from April 21 to May 11. See posters at Swatch stores and kiosks for more details.

With Swatch, there’s a fabulous moment for every mom out there!