From runway straight to salon
Pardon the cliché but the hair is truly a woman’s crowning glory: give a woman a disastrous haircut and it can force her into hiding; give a woman a knockout haircut and she blossoms and opens up. Makeovers on reality TV are a testament to that — tired and dated-looking women with unflattering hair and makeup styles transform into fabulous, chic urbanites, full of confidence and sass with simple beauty maneuvers. Getting the right haircut and color to suit one’s facial structure, skin tone, personality and lifestyle is one key element in turning drab into fab.
With professional hairdressers and topnotch hair products accessible to everyone today, hair trends seen on the runways of the fashion capitals of the world are just a salon away.
Schwarzkopf’s team of hair professionals brings to the Philippines the “Essential Looks Flux Collection,” a catwalk-to-salon concept that brings handpicked hairdressers to the fashion capitals of London, Paris, Milan and New York during Fashion Week. These select hairdressers immerse themselves in the creative frenzy of fashion’s most exciting and important event and emerge with inspired interpretations of distinct hairstyle trends that are both aspirational and adaptable to the clients of their respective salons.
This summer season, the Essential Looks Flux Collection takes its cue from four eclectic trend directions — a nod to a modern, global society.
The Dark Angel is a smoldering, mysterious and exotic style that embodies feminine beauty. The hair is kept long, with big, flirty curls topping a sultry finish. Think Dolce & Gabbana meets Louis Vuitton. The woman who wears this luxurious, lavish hairstyle is the definition of refined sensuality: confident, powerful and magnetic — someone who does not like to reveal too much of herself.
Hair-speak: Schwarzkopf brand manager Stella del Rosario talks about the Essential Looks Flux Collection. Photo by FERNAN NEBRES The Sports Junkie is a fun, shape-shifting spunky look ideal for the woman who likes to celebrate her body and its power, precision and passion. She goes for Alexander Wang and Rag & Bone, clothing brands that fit and flatter the female form. The short, structured and minimalist meets low-key luxe hairstyle is a perfect match for this season’s mesh paneling, hoodies, nylon straps, neon colors and high-tech fabric designs, all fashion musts for the emerging breed of hip adrenalin junkies. Worn slicked back or pared down, this hairstyle is clean but full of vitality.
The Hip Opulants is a precise, edgy and blunt hairstyle meant for the woman who likes to party … hard. She favors opulent, statement clothes like Giambattista Valli’s high-octane, show-stopping mix of wild prints with eye-popping colors and a dash of sparkle. This decadent, very short, attention-grabbing haircut is not for the faint of heart. Glamorous and versatile, it stops short of making golden reds and screen-siren blonde look too obvious. It’s the style for pleasure-seekers.
The Cool Hunter is a bold, fierce and unconventional hairstyle for the imaginative and creative woman entrepreneur of today’s high-tech world. The ultimate 21st-century woman, she fits like a glove into Burberry’s spring/summer handcrafted looks and Marni’s breathtaking beading. From sleek bobs to attitudinal feather cuts and bold statement colors, these cuts are fearless and boundary-pushing styles.
The beauty of the Essential Looks Flux Collection is that it is not one-trend-fits-all. Schwarzkopf brings these fresh, seasonal looks to commercial salons — an “access all areas” pass to what’s truly hot in hair. If you haven’t yet gotten your summer hair fix, now is the time with these four highly inspired and distinct trends. Which one will you be?
* * *
For more information, visit www.schwarzkopfprofessional.com.
