MANILA, Philippines — Pinoy pop (P-pop) girl group BINI and rap sensation Flow G are set to collaborate for an upcoming Puregold campaign.
Flow G joins an impressive posse of musical talents led by alternative pop band SunKissed Lola and BINI.
While the tripartite pact of BINI, SunKissed Lola, and Flow G might seem quirky, it only highlights the supermarket chain's intent to promote Filipino musicians of different genres.
Flow G, whose real name is Archie dela Cruz, is often credited for ushering in a new era in Pinoy hip-hop and Original Pilipino Music (OPM). Aware of the status and responsibility that come with it, Flow G now seeks to join the supermarket chain in boosting appreciation for Pinoy music and telling the kind of stories that resonate with Filipinos.